The Better Sleep Council Canada Selects Environics Communications To Launch Canadian Communications Program On Value Of Good Sleep

Furniture World Magazine

The Better Sleep Council Canada, a non-profit organization whose mandate is to educate the public about the importance of a good night's sleep, announced that it has selected Environics Communications Inc. to begin work on a multi-year national communications campaign to help Canadians improve their health and quality of life through a good night’s sleep. The Better Sleep Council Canada (BSCC), is a newly formed Canadian organization. It is comprised of manufacturers, retailers and component suppliers from the mattress and foundation industry. Environics will begin work this year to raise the profile of the BSCC to all Canadians hoping to have a restful and energizing nights sleep “After doing an extensive agency review, we are very pleased to select Environics Communications,” said Pat Kelly, Chair of the BSCC. “We were immediately impressed with the level of professionalism and creativity from the Environics team. Our priorities and thinking are very much in synch – they just ‘get it’ – and we’re very confident in the strategic plan they developed on our behalf.” The communications activities will include public information campaigns, materials development, seasonal campaigns, media relations, special events, and more. “We are thrilled to be working with The Better Sleep Council Canada – an organization that is committed to helping Canadians stay healthy,” said Bruce MacLellan, President, Environics Communications. “An added benefit is that we get to work with a cross-section of strategic professionals from the mattress industry. We’re looking forward to bringing great value to the BSCC.” About The Better Sleep Council Canada: Established in 2003, The Better Sleep Council Canada is committed to educating Canadians about the importance of sleep to good health and quality of life and to promote the value that a better quality mattress and foundation can bring when regularly replaced within the sleep environment. The BSCC is comprised of over 450 manufacturers, retailers and component suppliers from the mattress industry. Environics Communications Inc.: Founded in 1994 and now with more than 70 staff in the United States and Canada and annual fee income of approximately $9 million, Environics Communications Inc. is a full-service, management-owned and tri-lingual public relations agency. Environics has won numerous awards for client work and focuses primarily on the technology, financial services, health sciences, and consumer sectors. The firm’s offices are located in Montreal, Toronto, Stamford, Conn. and Washington, D.C. (www.environicspr.com)