Daniel Lynch Sales Protecting Their Copyrights

Furniture World Magazine

The Daniel Lynch Sales Company has been diligent in the protection of it's copyrighted promotional materials, but is finding it increasingly difficult to keep up with the problem. "Nearly every week we receive a tip about a retailer who is using our copyrighted materials, without our permission and without compensation. Not only is this happening in the U.S. but in Canada and in the U.K., as well." said Chris Lynch, Co CEO. Lynch adds that "Intellectual Property law is complicated and, unfortunately, many retailers do not realize that there are thousands of ways to write an ad or private sale invitation without being in violation. However, some retailers would rather copy our trade materials instead of creating their own, which we consider a violation of international copyright laws." "We will continue to aggressively protect our proprietary trade secrets and copyrights, which we have gone to extensive and costly efforts to register in every country we do business," says Lynch. Daniel Lynch Sales Company coordinates Sales Events and copyrighted advertising campaigns for upper market stores.