Denver Mattress Launches Charitable "Operation Rest Assured"

Furniture World Magazine

Denver Mattress Company's 7th annual charity alliance with The Salvation Army comes as a welcome relief to the organization this holiday season. Denver Mattress Company will launch an in store campaign at its sixteen Colorado retail locations. The campaign entitled: Operation Rest Assured, will raise approximately $150,000 for the Colorado Chapter of the Salvation Army. "That is just in metro Denver. The Denver Mattress Company's donations make a positive impact on communities in 18 states, helping people become self sufficient again." The logistics of the campaign consists of $20 being donated for each mattress sold from the period of November 23 to December 31, 2006 to The Salvation Army. The in store donation will be capped at $150,000. "With the help of the Denver Mattress Company and Operation Rest Assured, we will reach more than 50,000 people this year with a shelter, food, rent assistance and many other services," said Lt. Colonel Raymond Peacock, divisional commander of the Salvation Army's Intermountain Division. In addition, Denver Mattress is underwriting a comprehensive direct donation fundraising awareness effort. This will include both newspaper and television advertising in Colorado. About Denver Mattress: Denver Mattress Company is a division of Furniture Row Companies. With two of the busiest, state-of-the art mattress factories in the world, Denver Mattress services over 140 distribution locations across the country. Subsequently, Denver Mattress utilizes one of the largest mattress distribution networks in the U.S. For more information regarding the company visit http://www.furniturerow.com/. About the Salvation Army:Nearly 34 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in nearly 5,000 communities nationwide. For more information, go to http://www.salvationarmyusa.org/, call 1-800-SAL-ARMY.