Pittsburgh Contemporary Specialist PerLora Launches Metropolitan Home Gallery

Furniture World Magazine

Contemporary specialist, PerLora, recently voted Pittsburgh’s best furniture store, launched a new 2,500 square-foot Metropolitan Home Collection presentation gallery with an afternoon soiree and an evening black-tie VIP cocktail reception. Both sold-out events raised money for Susan G. Komen for the Cure. Guests of honor, Benjamin Noriega-Ortiz, designer of the Metropolitan Home Collection, and Jo-Anne Pier, senior retail merchandising editor for Metropolitan Home magazine, mingled with a crowd of more than 150 attendees prior to unveiling the collection. Earlier in the day, PerLora hosted a special luncheon reception for more than 70 area architects and interior designers. The luncheon included a seminar led by Noriega-Ortiz and Pier, and a reading featuring author Karin B. Miller, editor of The Cancer Poetry Project, an award-winning anthology of 140 poems. The Metropolitan Home Collection, produced by Shermag, includes bedroom, dining room, living room, and accent pieces crafted from exotic veneers, acrylic, and a wide range of fabrics and leathers. The collection was introduced to consumers in September in Chicago, and numerous regional events are scheduled to debut the collection throughout the U.S. and Canada in late 2007 and early 2008. About Metropolitan Home: Metropolitan Home stands alone as the definitive guide to modern design and the champion of contemporary style. The magazine’s urban mindset speaks to readers everywhere and sets the standard for how to live well now. Every article and photograph connects with the magazine’s affluent, intelligent, progressive readers. Each page informs and inspires consumers to decorate, renovate, garden and cook as they create a haven for themselves and their families. Metropolitan Home’s distinctive voice elevates eclectic style and celebrates the impact that quality design has on today’s modern world. For further information, visit www.methome.com. About Benjamin Noriega-Ortiz: Benjamin Noriega-Ortiz has risen to an uncommon and extraordinary stature in the world of design. Recognized as one of the most stylish and influential of today’s interior designers, his work consistently appears on international ‘best’ lists. Through his company, Benjamin Noriega Ortiz, LLC, he is involved with all aspects of design from architecture to custom furniture and lighting, accessories, towels, sheets, dishes, silverware, and even stationery. Featured in more than 100 leading design publications throughout the world, Mr. Noriega-Ortiz appears regularly on HGTV, Style, Fine Living Network, and E!. Simon and Schuster published his first book of design, Emotional Rooms: The Sensual Interiors of Benjamin Noriega-Ortiz in 2007. For further information, please visit www.BNOdesign.com. About Shermag: Shermag, Inc. (TSX: SMG), headquartered in Sherbrooke, Quebec, is a leader in the design, production, marketing, and distribution of high-quality residential furniture. The company employs more than 1,200 people and is a vertically integrated manufacturer and importer with its own cutting rights, sawmill, veneer facility, and manufacturing operations. For further information, please visit www.shermag.com. About PerLora: Since 1994, PerLora has grown into the premier furniture style leader in the Pittsburgh area. Co-owners Perry and Lora Sigesmund lead an award-winning team of experienced interior designers in creating high concept contemporary environments for residential and commercial clients throughout the Northeast. A second showroom location, PerLora Leather, opened in 1998, specializing in the finest contemporary leather upholstered goods available. For further information, please visit www.perlora.com