Woolrich, Inc. Announces Furniture License with Lexington Home Brands

Furniture World Magazine

Woolrich Inc., which has been producing apparel and other products for outdoor enthusiasts since 1830, will launch its new Home Division in October at the International Home Furnishings Market. Lexington Home Brands (LHB) has been signed as the licensee for the furniture collection. The first of several forthcoming Brand Partner announcements, Woolrich Vice President of International and Home Licensing Dennis Marxen stated, “We are extremely pleased to be working with Lexington, a company well known for its expertise in developing and marketing successful branded lifestyles. Their range of popular consumer brands is enviable in the world of home furnishings and we believe that they will do a tremendous job with the Woolrich brand.” Woolrich has a rich history of recognizing a need in the marketplace then filling it. From soldiers’ blankets during the Civil War to vests for railroad workers in 1870, Woolrich has developed products for a wide range of occasions and occupations. Today, the company has licensed Brand Partners that produce and distribute Woolrich products worldwide. Bob Stec, Chairman and CEO of LHB, conveyed, “We are excited about having Woolrich in our stable of brands. It is a brand rich in heritage and very representative of the ‘outdoor lifestyle’ that so many of today’s consumers are seeking. It fits the LHB profile as it represents a way of life that is both timeless and relevant for today.” The Lexington Home Brands showroom will be the site of the entire Woolrich home launch where all the product categories will be represented in a 3,000 square foot display. The furniture collection will include a full range of casegoods and upholstery “inspired by the outdoors, for the indoors,” all in keeping with the Woolrich brand image. LHB is recognized in the furniture industry for the many national brands in its product line. Especially skilled at translating these popular consumer brands to furniture, LHB designs striking backdrops in its showroom which incorporate each particular brand’s attributes. In collaboration with established home furnishings companies, Woolrich is also developing licensed lines of rugs, lighting, decorative accessories, table top, table linens, wall décor, wall coverings, outdoor furniture and other products for the home. The new licensed categories are in addition to the throws, blankets, accent items, and related items that Woolrich produces. About Lexington Home Brands: Lexington Home Brands is a leading global marketer and manufacturer of branded casegoods and upholstery. It has the largest brand portfolio in the industry comprised of well-known consumer brands including Nautica, Bob Timberlake®, Tommy Bahama®, Palmer Home™, Southern Living®, Susan Sargent, and Betsy Cameron™. It also markets products under two house brands, Haley & Carter™ and Henry Link Trading Company™. LHB is a privately held company that was acquired in 2002 by management and Sun Capital Partners, Inc. from LifeStyle Furnishings International. About Woolrich, Inc.: The Original Outdoor Clothing Company™ since 1830, WOOLRICH® is the authentic American brand that celebrates the outdoors with rugged, functional products for outdoor enthusiasts. As the nation’s oldest continuously operating apparel marketer and manufacturer, Woolrich’s history and experience are unparalleled. The company’s branded products, marketed domestically and internationally, include men’s and women’s sportswear and outerwear, hunting wear, boyswear, corporate wear, woolen fabrics (including apparel, home furnishings, contract upholstery and wall paneling fabrics), blankets, footwear, headwear, hosiery, gloves, belts, bags and packs, small leather goods, eyewear and accessories. The company is headquartered in Woolrich, Pennsylvania. For more information on Woolrich, visit www.woolrich.com.