MOODROOM To Open Flagship Store In Montreal

Furniture World Magazine

MOODROOM, announced that they will be opening Canada’s newest andmost ambitious shop-and-service destination dedicated to fashion for the home this spring in Montreal. The store boasts an animated and interactive venue, the first-of-its-kind in Canada, where brands are encouraged to partner with MOODROOM Selections & Services, Inc. to present themselves – design story and all - directly to consumers. Laurent Guez, the creator of MOODROOM says, "I am scouring the globe for exceptional products that connect and compliment his vision of a modern, high-design, individualistic interior. Be it recognizable brands or limited edition discoveries." MOODROOM Selections & Services intends to provide a unified permanent showroom environment of hedonistic pleasures for the home staged in cement- and- wood- beam- clad 15,000+ square foot industrial building. Providing Canadians and North Americans with “an intimate connection to global design for the home”, the new interior shopping destination promises to stir the emotions and quench consumer desire to decorate with exclusive products that include textiles, accessories and art de la table (tabletop décor). Guez dreamed up the concept after 25 years of work experience in brand communications in Europe, USA and Canada where he observed the evolution of retail to the current state of mass product saturation, and where he’s identified the trend in consumer demand for novel, high-quality design products that have a distinctive story to tell. “Our vision at MOODROOM is to provide international brands with a permanent exposition space for their products,” explains Laurent Guez, President. “There is a void in the marketplace for home products to authentically connect with consumers in a relevant and interesting way. At MOODROOM, we intend to revolutionize the shopping experience by creating an ambiance of cutting-edge style, creative inspiration, trend news, exceptional custom service and pleasure.” Inside its chic, urban milieu, the MOODROOM universe of carefully selected items will be merchandised to provide constant interaction, as aisles lead shoppers through interesting sales areas of products and shop-in-shop branded niches. Complimenting its product assortment are services, such as: a fabric bar where customers can design their individual look with a wide assortment of colorful textiles for the home, a modish book bar that will stack interesting titles of architecture and design publications, a bloom bar that will offer a spray of color and scent, and an art bar that will showcase prêt-à-poser prints. The bespoke bar is the perfect place to confer with MOODROOM’s interior style consultants to customize textiles, while the on-site gourmet bar and chocolate bar entice taste buds with ready-made and exquisitely mounted gourmet delights and mood-altering sweets. Boasting a turnkey launch pad package that includes location, merchandising, sales service and brand promotion, MOODROOM aims to provide designers and manufacturers with a revolutionary new platform from which to launch, whether in its sections of MOODROOM Discovery, MOODROOM Selection or MOODROOM Shop-in-Shop branded areas. “Any product or brand launching in today’s global market has many costs and challenges to consider from selecting the right retail location and inventory, to hiring the right staff to be brand messengers, and building brand awareness,” notes Guez. “At MOODROOM, we have considered these fundamentals and have developed a comprehensive package concept to facilitate brand awareness, understanding and respect, as well as trial and adoption. MOODROOM is slated to open its first flagship location in Old Montreal this spring.