WHFA Unveils All-New 2008 Conference & Expo Microsite

Furniture World Magazine

The Western Home Furnishings Association (WHFA) in partnership with CDS Solutions, a 27-year-old technology & consulting company, announced the unveiling of www.WHFAconference.com. An innovative new microsite, www.WHFAconference.com is designed to enhance the attendee’s experience prior to WHFA’s all-new 2008 conference & expo being held May 18-20, 2008 at the Loews Ventana Canyon Resort in Tucson, AZ. “With so many choices of events to attend these days, retailers want to know what value they’ll receive for being out of the store,” said Ren Baker, CEO, of CDS Solutions. “The www.WHFAconference.com microsite will demonstrate this value with an in-depth, richer experience that will treat individuals to their own unique online experience,” said Baker. WHFA’s new microsite, www.WHFAconference.com was designed by CDS Solutions Creative Designer, Linda Forte, with the intention of providing a focused message on this dynamic event. “Our main goal in developing the microsite was to capture the fun, fresh approach of the 2008 WHFA Conference. The site is infused with animation and interactive areas that engage the audience. Participation is encouraged with features such as BuzzBoards—the online message board, an interactive game and roundtable discussion sign-ups,” said Forte. WHFA and CDS shared a mutual interest in working together to convey the importance of technology to industry retailers and the excitement for the opportunity that a microsite creates. “It was time for attendees to not only hear about the innovative, ground-breaking difference of WHFA’s all-new 2008 conference & expo—but to see the difference for themselves,” said Melissa Dressler, WHFA’s Website Manager. “A microsite is a focused marketing tool where people go to gather information, learn from and socialize with others, create, play, share and begin a dialogue with a company and even buy,” said Bill Hannekamp, co-founder & CEO of The Well Advertising, in the January 2008 issue of the Western Reporter, and a featured speaker at WHFA’s all-new conference. Visitors to the www.WHFAconference.com microsite will get a first-hand look at the cool format, fresh style and same fun that the 2008 all-new conference & expo offers. The microsite provides the opportunity for conference attendees to co-create their education and personalize sessions to best fit their individual learning style. “The goal is to put the attendee in the driver’s seat in determining their education,” said Cindi Williams, WHFA Director of Events. For more information on WHFA’s all-new 2008 conference & expo, please contact Cindi Williams at 800-422-3778. For more information on WHFA, you may contact 800-422-3778 or visit www.WHFA.org. About the WHFA and NHFA: The Western Home Furnishings Association (WHFA) is the largest affiliate of the NHFA, representing more than 1,100 independent home furnishings retailers in more than 2,800 stores in 12 western states. National Home Furnishings Association (NHFA) is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2,800 corporate entities representing 10,000 stores in all 50 states and several foreign countries. About CDS Solutions: CDS Solutions provides web services to select businesses who realize the value and importance of the internet as being the “bricks and mortar” of their business value,” said Baker. CDS Solutions is always looking to partner with select companies in helping them achieve this value,” said Baker. For more information on microsites or web services, please contact CDS Solutions at 888-309-8002.