New Jersey Retailer, Suburban Furniture Hires Website Management Team

Furniture World Magazine

Suburban Furniture, an independent, family owned retailer located in Succasunna, NJ announced that the company contracted with FurnitureDealer.net to run and manage its website, online marketing and channel integration initiatives. The new site (www.SuburbanFurniture.com) was launched at the beginning of December. Suburban Furniture owner, Kenny Luthy says, "Furnituredealer.net had our website up within a few weeks of our contract being signed and we have seen an increase in our site traffic of 300% in just one month. We are appearing on all kinds of local search requests on Google and Yahoo that we never got before. Best of all, however, are the number of local people calling us from our website. A higher percentage of our foot traffic, which traditionally comes in because of our circulars and direct mail, is now coming in after first visiting our website. Since the customer visits the website first and gathers information, we have a much more qualified, ready to buy customer and we are able to convert those customers more easily. We have had some amazing success stories in our first month - large sales that we otherwise may not have gotten. We are a value oriented retailer with tough competition so this success is even more valuable to us." Furnituredealer.net founder and president, Andy Bernstein, added, "While traditional media advertising is very expensive in highly populated market areas, the internet is an incredibly effective and affordable way to get found by consumers in the local area who are actively shopping for furniture and mattresses. By showing an impressive product selection and providing helpful shopping information, Suburban Furniture does a great job of helping people find products that they like. What has been most impressive though, is the success Kenny Luthy and his sales team have achieved at getting people who contact them by email and telephone to come into the store and purchase." About Furnituredealer.net: Located in Minnesota, Furnituredealer.net is committed to helping independent brick and mortar retailers build and grow their businesses through the power of the internet and online marketing. In just two years, the company has grown from 1 to over 30 clients, including 9 of the 100 largest independent furniture retailers in the US. FurnitureDealer.net will be exhibiting at the Las Vegas market in the WHFA Retailer Resource Center (RRC) Satellite Location - Pavilions 2, Space P21306. The company can be reached at (651) 204-1925.