Search Engine Study Reveals Furniture Web Searching Behaviors

Furniture World Magazine

DoubleClick Performics announced that it recently commissioned a search usage study targeting the “moms” segment, completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The study is broken down by specific product categories, including furniture/home furnishings. The data illustrate heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms. DoubleClick Performics has posted this research on the search behavior of Searcher Moms, with specific regard to furniture purchasers, at: http://performics.com/assets/File/Searcher-Moms-Furniture.pdf. About DoubleClick Performics: Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward. About ROI Research, Inc.: Since 2002 ROI Research has been providing leading-edge analytics and technology, designed specifically to measure and maximize the ROI of marketing initiatives. Our robust sampling techniques, integrated online research platform, and campaign measurement expertise provide our clients with the tools needed to optimize profit on every campaign. For more information please visit www.roiresearch.com or contact us at 717.481.7643.