Direct Mail Marketing Company Mail America Boosts Capacity

Furniture World Magazine

Mail America, a direct marketing company specializing in the home furnishings industry, announced that it has added another digital printing press to its already beefy production line. The new Xerox Nuvera joins a digital line up of Xeikon and HP digital presses at Mail America that easily lead the pack in the digital printing arena. While their Xeikon 6000, Xeikon 5000 and HP Indigo 5000 presses provide full color variable printing, the new Xerox Nuvera allows Mail America to offer black only personalization on a wide variety of formats and paper stocks at a lower cost to the retailer. “We’ve already developed new formats and creative approaches to existing formats that allow us to take advantage of the personalization capabilities of the new press,” said Heather Campbell, Mail America’s marketing director. “Any time you can speak directly and personally to your customers, you’re going to see an increase in response. One to one marketing is the future of direct mail, and with our latest investment, the furniture retailers’ accustomed to using our direct marketing vehicles will see greater opportunity to drive sales and increase response rates using truly personalized mail.” “It’s a slower retail environment out there right now,” said Leo Bartsch, Mail America’s vice president. “Boosting response rates while controlling the cost is crucial for a retailer to survive the slower times. When consumers are spending, any direct marketing effort will produce results. But when consumers are not spending, only the retailer who gives the extra effort will be rewarded. The Xerox Nuvera allows you to take your direct marketing to the next level, without a big cost increase.” About the company: Mail America is a privately owned company based out of Wheeling, WV, and with permanent space at both Las Vegas and High Point markets. They provide full service direct marketing to retailers, buying groups and manufacturers; with a heavy emphasis in the home furnishings industry. For additional information, please email Heather Campbell at heatherc@mailamerica.com