Casa Fiora Selects New High Point Showroom

Furniture World Magazine

Casa Fiora, a designer drapery source for interior designers and furniture retailers, announced that the company has selected a new High Point showroom to showcase its ever-changing drapery and related soft home furnishings collection. The new Casa Fiora showroom is located at 330 N. Hamilton St. and is situated at the front of the Hamilton Wrenn Design District. Located just two blocks off Main St. in High Point, the building is a well-known Furniture Market destination featuring an expansive courtyard with an abundance of outdoor seating. The Casa Fiora showroom, located on the second floor, offers more than 1,800 square feet with hardwood floors and an open, inviting layout. “Our product line has continued to expand over the last five years, bringing us to a transitional point in our business,” said Ellen Miller, vice president of sales and marketing for Casa Fiora. “The layout of our new showroom gives us the space and flexibility to showcase new products and the design trends that influence us. What’s more, it’s proximity to complementary exhibitors such as Duralee Fine Furniture, Payne Street Imports, Wright Table Company and Karges Furniture can help our customers envision Casa Fiora draperies as part of a larger design scheme.” Casa Fiora’s new showroom will house a Design Center that will show customers the many ways they can utilize Casa Fiora products in their design plans. The display will feature basic design steps, a 12-panel drapery display, a fabric library and drapery hardware display boards. Casa Fiora will set up numerous vignettes in the showroom, all of which can be replicated for their customers’ stores. Expanded wall space also will allow for the display of more drapery panels, showing the breadth of Casa Fiora’s color and design offerings. “Our new showroom is an ideal place for design collaboration and we look forward to sitting down with our customers to discuss their specific design needs,” Miller said. “We think our new home at 330 Hamilton has a sophisticated, upscale atmosphere that perfectly reflects the Casa Fiora lifestyle.” The Casa Fiora showroom will be open for ‘Designer Wednesdays’ beginning in April, or year round by appointment. The new space will be up fitted with Casa Fiora signage and the Casa Fiora name will be added to the exterior of the building for its official opening prior to April Furniture Market. Signage will be set up in Casa Fiora’s previous showroom in Market Square to direct visitors to the new showroom location. Casa Fiora, a designer drapery company, provides tailored draperies in approximately 200 fabrics with a variety of custom options including pleats, trims and COM accessories. Casa Fiora draperies are available through interior designers and furniture retailers at less-than-designer prices and delivered within four weeks or less. On the Web at www.casafiora.com.