Inflatable Bedding Leader Enters Bedding and Furniture Channel

Furniture World Magazine

Aero Products International, Inc., makers of the original AeroBed, announced it will sell key products via a new distribution channel, furniture and bedding outlets nationwide, further strengthening its leadership position in the temporary bedding category. As the category leader in product innovation, comfort and reliability for more than 15 years, AeroBed's move into the furniture and bedding channel will provide consumers with the opportunity to purchase the most comfortable night's sleep possible - wherever they shop. The focus of this initiative are AeroBed's Premier line of products (Comfort Zone, DuraSuede, and Raised Comfort Zone), which are designed to provide the best in comfort and ease to people looking to "turn any room into an AeroBed room." "Our commitment to providing consumers with a quality night's sleep has challenged us to branch out into new channels of distribution where we can best showcase our products," said Tim Horne, CEO of Aero Products International, Inc. "We believe that AeroBed's move into furniture and bedding outlets is just a natural progression that will provide consumers with a quality temporary bedding option in a traditionally higher priced marketplace." To support their entry into this retail channel, Aero Products is showcasing its latest temporary bedding innovation - the Raised Comfort Zone bed - at the Las Vegas Market, January 28 through March 1, 2008, at the World Market Center in Las Vegas, Nevada. The Raised Comfort Zone bed features a 24-inch-high sleep surface and AeroBed's exclusive, patented pump and valve technologies so guests feel more at home than ever before. The Raised Comfort Zone beds are available in twin ($199), full ($259) and queen ($299) sizes. Aero Products International, Inc., is a privately held company and does not share sales information or annual revenues. The raised, temporary-bedding category is currently the fastest growing in the industry, and Aero's raised bedding business has been its fastest growing segment for the past few years. In an effort to meet rising consumer demand, Aero will continue to adapt product lines to offer more elevated and raised bedding options. The quality, dependability and portability of AeroBed products make it possible to turn any room into an AeroBed room. For more information on Aero's entry to the furniture/bedding segment, please visit booth P30714 at the Las Vegas Market or contact Desta Davis for additional information. Information on all Aero products can be found at www.aerobed.com. About Aero Products International, Inc.:Aero Products International Inc., located in the Chicago area, is the leading innovator of premium, air-filled products under The Original AeroBed(R), AeroBed(R) Active and AeroBed(R) Extreme brand names. The original AeroBed was introduced in 1992, redefining the air bed product category through higher quality standards and new inflation technology. Aero Products International Inc. produces a wide range of products designed for both indoor and outdoor use. For additional information, visit the Aero Products Web site at www.aerobed.com.