Alliance Sleep Products Introduces Waterford®-branded Mattress

Furniture World Magazine

Alliance Sleep Products announced that it has unveiled the Waterford Mattress Collection. The new line of luxury mattresses was formally launched at the 2008 Home Furnishings Show, held last month in Las Vegas, Nev. The elegant, Waterford-branded mattress marks a unique collaboration between Alliance, a 70-year-old quality manufacturer, and Waterford Wedgwood, one of the most revered names in exquisite crystal and china. “When Waterford – a brand with a centuries-old tradition of quality craftsmanship, attention to detail and beautiful creations – decides to develop a mattress, one thing is certain: the world of bedding will never be the same,” explained Laurie Tokarz, Vice President for Alliance Sleep Products. “For over 200 years, customers around the world have turned to Waterford for custom-made pieces that exude sophistication, refined taste and impeccable artistry. We are honored to be able to bring such a luxurious product to consumers.” The handcrafted mattress features all-natural materials, including rayon Belgium damask and New Zealand Joma wool. Its naturally hypoallergenic Talalay latex is self-ventilating and resists bacteria, dust and mold. The box spring is made with heavy-gauge, eight-way, hand-tied coils that independently respond to body weight and motion for maximum support and comfort. “We are thrilled to be partnering with such an esteemed manufacturer as Alliance and to bring Waterford’s hallmark blend of tradition and innovation to a new group of customers who value quality and luxury,” said Lester Gribetz, Senior Vice President of Marketing for Waterford Wedgwood. “This collection reaffirms our dedication to our brand-loyal customers and positions us for continued advancement at the forefront of the luxury market.” For more information, contact Laurie Tokarz at (716) 983-7152.