Sterling Industries Reports Success At Dallas Market

Furniture World Magazine

The Norcross, GA-based home accents wholesaler Sterling Industries reported that their new and expanded showroom at the Dallas Market Center was a phenomenal success. The company recorded a triple-digit sales increase over previous shows and that 40% of all orders placed were from new customers. This growth was due mainly to the introduction of over 300 new items and an innovative new display window. Sterling utilized a 36-ft. long atrium display window to attract customers, decorating it with a mirrored floor, disco mirror balls and lots of glitter. Their hospitality bar served over 2,000 people with each customer receiving one of the hottest items at market--a blinking martini glass engraved with Sterling’s logo. “The blinking glasses were the must-have item of the Dallas show,” commented Sterling CEO John Scott. “They were fun and upbeat, which reflected the mood of the entire market.” Sterling also encouraged buyers to play diamond ring giveaways, a game where winners collect web cash for use on Sterling’s website. To learn more about Sterling Industries, visit their website at www.mysterlinghome.com.