NHFA And HGTV To Host "Consumer Awareness Campaign" High Point Seminars

Furniture World Magazine

National Home Furnishings Association and HGTV announced that they will host a series of seminars and webinars to thoroughly acquaint retailers with the $20-million consumer education and awareness program to be launched in the summer. The Preferred Retailer program, developed for the home furnishings industry by the NHFA/HGTV partnership, has a three-pronged objective: to build consumer confidence in purchasing furniture; to grow retailer credibility with the consumer; and to increase sales for participating retailers. Four seminars during the April High Point Market will provide retailers with full details of the program and how they can participate. Seminars are scheduled on April 7 and April 8 from 7:30 to 9 a.m. and from 9:30 a.m. until 11 a.m. in International Ballroom B, Green Wing, 11th Floor, International Home Furnishings Center, High Point. Complete program packages will be provided for each meeting participant. HGTV will also host the presentation as a one-hour webinar each Tuesday and Thursday through April 3. Webinar times are 10:30 a.m. and 1:30 p.m. To reserve space for both the seminars and webinars, email: hgtv@nhfa.org or call (800) 888-9590; ext 0.