Groovystuff Initiates Third Party Audi By Rainforest Alliance

Furniture World Magazine

In response to the growing need for accountability in the home furnishings industry, Groovystuff announced that it has initiated a third party audit of its product lines through the Rainforest Alliance. After two on site audits from the certifying agency at the corporate offices in Dallas, TX, Groovystuff has begun the formal process of complying with the Forest Stewardship Council (FSC) standard FSC-STD-40-004 through SmartWood, with the goal of achieving FSC chain-of-custody certification for post-consumer reclaimed wood products in 2008. Groovystuff is a Dallas-based manufacturer of residential furnishings crafted from reclaimed teak wood. New introductions at the 2008 High Point Market include The Legacy Live, and Corona Hair on Hide Collections. - he Legacy Live Collection expands on the marriage between Made in America wrought iron frames from Charleston Forge combined with the live edge teakwood tops from Groovystuff. New Product Introductions include the Legacy Live Rocker, Legacy Live Dinner Chair, Legacy Live Bar Room, and Legacy Live Dining Collections. - The Corona Hair on Hide Collection combines the beauty of South American cow hair upholstery with the rustic elegance of Groovystuff furniture. This never before seen collection includes rocking chairs, bar chairs, dinner chairs, and occasional pieces with a finished flair for the rustic home or retreat. Says Groovystuff's Chris Bruning, "Is your business growing sustainably? Carpe Dieum! Seize the Day! Now that the boomer generation is in charge of the corporate life cycle, we are stepping out to embrace the wave of change. Sustainability is the new economic for America, so why shouldn't it be for you?" "Retailers have the power over the types of products the want the manufacturer to produce and their sales staff to sell to the consumer," Bruning continued, "Don’t wait for the consumer to show you the options when you can be educating them on what your store has to offer in both product lines and your way of doing business."