Howard Miller & Ty Pennington Announce Partership
Furniture World Magazine
on
3/10/2008
Fine furniture manufacturer Howard Miller, and Ty Pennington, home décor expert and host of ABC’s Extreme Makeover: Home Edition, announces their first product launch, Howard Miller Home Storage Solutions by Ty Pennington.
The new collection, debuting at the Spring High Point Market, incorporates Ty’s love for quality, trendsetting style and Howard Miller’s commitment to fine craftsmanship and fashion-forward design for more than three-quarters of a century. This is the first of many collaborations between the two.
“I couldn’t be more pleased about working with Howard Miller, a company that is just as dedicated to quality and style as I am” said Pennington. “I understand how the consumer struggles with decorating her home and I want to change that. Offering my expertise to guide people through this difficult process is my goal and launching Howard Miller Home Storage Solutions by Ty Pennington gives me the opportunity to do just that.”
“America loves Ty.” said Howard J. (Buzz) Miller, President of Howard Miller. “His signature style combines the best of great design with an approachability and dedication to quality craftsmanship that really resonates with today’s consumers.
Howard Miller is both proud and excited to announce this partnership and the launch of Howard Miller Home Storage Solutions by Ty Pennington. We believe it will broaden our consumer base and deliver even more customers to dealers’ doorsteps.”
According to the Freedonia Group, a leading international business research company, home organization product sales are due to rise to 7.6 billion dollars in 2009. Howard Miller Home Storage Solutions by Ty Pennington fulfills the need in the market for furnishings that make people’s lives more convenient and organized with personalization and function top of mind. It offers consumers relevant and creative storage ideas for every room. What’s more, the line goes beyond the traditional bedroom, dining room and occasional offerings as well as other, more utilitarian, storage options such as plastic containers.
Three Innovative Collections
Howard Miller Home Storage Solutions by Ty Pennington offers three innovative collections designed to organize even the busiest household. Lifestyle Storage, which includes 13 different offerings, incorporates unique and functional storage concepts such as MP3 ports and speakers, charging stations, concealed ironing board, hair dryer, hidden message center, mudroom locker and much more for today’s busy lifestyles.
Driven by consumer demand for custom options and the popularity of do-it-yourself projects, the Personal Storage line includes affordable and customizable storage options that allow consumers to choose finish, hardware, door style, storage features, pediment and base as well as the price point through an easy-to-use online or in-store ordering process.
The Wall Storage selection allows consumers to artfully display personal keepsakes and store media / library items. This concept has proven to be a bestselling category within furniture distribution.
Howard Miller Home Storage Solutions by Ty Pennington will be debuted at the Howard Miller High Point Showroom at 200 N. Hamilton Street, South Court 100. Ty Pennington will be in the showroom on Monday, April 7th, between 1:00 p.m. and 4:00 p.m.
Headquartered in Zeeland, Mich., Howard Miller has been crafting fine home furnishings for more than 80 years. Its offerings include the world’s finest clocks and display cabinets as well as the industry’s first collection of wine and spirits furnishings. This family-owned company employs more than 1,500 people at 11 manufacturing and distribution plants worldwide.
For more information on clocks, display cabinets and wine and spirits furnishings or to find a retailer near you, visit www.howardmiller.com.