Mattress Firm Opens 13 New Stores in February

Furniture World Magazine

Mattress Firm Inc., one of the nation’s leading specialty mattress retailers, opened 13 new locations in 11 separate markets in February 2008. The fast-growing retailer also opened seven new stores in January, for a total of 20 new stores opened in the first two months of the year. The February store openings further solidified Mattress Firm’s leadership position in several key markets and increased its reach in markets it has recently opened. New stores were added in Atlanta, Austin, Cape Coral, Fla., Dallas, Houston, Miami, Naples, Fla., Oklahoma City, San Antonio and St. Louis. “We’ve hit the ground running in 2008 as we continue on our growth trajectory aimed at bringing our unique retail model to consumers nationwide,” said Gary Fazio, Mattress Firm chief executive officer. Mattress Firm stores are staffed by well-educated associates who guide customers in finding the best comfort and style for their unique needs. The stores feature over 55 different models of mattresses from top manufacturers such as Sealy®, Simmons®, and Stearns & Foster®. Specialty mattress and bedding products incorporating the latest in sleep technology are also on display, including pressure relieving mattresses from Tempur-Pedic® and Select Comfort®. Mattress Firm stores offer consumers the ability to compare the leading brands of Sealy®, Tempur-Pedic®, and Select Comfort® side by side. Store designs feature a combination of wood flooring, ceramic tile and carpet throughout, along with artwork and natural wood fixtures and shutters accented by a warm color palette to create a comfortable, home-like look and feel. The “racetrack” floor plan allows customers to easily move throughout the stores to browse and compare the different styles and brands, which are arranged by comfort level (pillowtop, plush, firm), features (memory foam, air, latex) and price. Mattress Firm stores offer the company’s “Red Carpet” same-day delivery service, along with comfort satisfaction and price guarantees. About Mattress Firm: Houston-based Mattress Firm (www.mattressfirm.com), is America’s preferred specialty mattress company and the nation’s largest specialty retailer of top-of-the-line Sealy products. Founded in 1986, Mattress Firm’s knowledgeable sales staff, broad product offering and competitive prices have fueled the company’s growth to more than 460 stores in 37 markets.