aspenhome To Open 40,000 sq. ft. High Point Showroom

Furniture World Magazine

aspenhome® announced that it is stepping up their long-term commitment to the High Point Furniture Market by opening a new 40,000 sq. ft. showroom on the 12th floor of the IHFC Commerce Building. The grand opening, ribbon-cutting ceremony for the new showroom will be at 8 a.m. on Monday, April 7. “We are delighted that aspenhome is making this significant investment and commitment to the High Point Market. We are grateful for your confidence in our Market and believe that your decision to expand in High Point will yield unlimited benefits for your fine company,” comments Becky Smothers, High Point Mayor. “The furniture market started in High Point 100 years ago and is a vital part of the home furnishing business,” stated Dave Heard aspenhome executive vice president of sales. “It’s the destination of choice for many East Coast retailers. We are committed to better serving our customers who use this market.” The expanded showroom will also showcase the newest merchandising concepts to better present our customers with new ideas for their sales floors. “This all fits into our corporate philosophy of stepping up our overall image and presence in every aspect of our Company, especially on the east coast,” Heard added. Over the last couple of years aspenhome has implemented a number of major initiatives to further increase their business on the east coast. Many of those initiatives include adding senior sales management and expanding the east coast sales force by adding higher quality, experienced representatives. In addition, the recently announced ASAP 10 day land delivery program and further merchandising of the product line to meet the specific style needs of East Coast consumers are additional initiatives that further aspenhome’s leadership position as a national supplier to all retailers. “The new showroom, IHFC C 1258, located at the top of the Commerce building is in the heart of the Market,” added Bryan Edwards, aspenhome vice president of East Coast Sales. “The new consolidated showroom space will display the recently merged aspen furniture and aspenhome collections that were previously shown on the 6th and 13th floor of IHFC Main.” aspenhome’s new centralized showroom will provide a complete presentation for retailers of its full product line. It will make it easier for the retailer to see the extent of the aspenhome’s “shopping cart.” They can mix products for their container orders from the complete line and not be limited to product categories typical of other manufacturers. Brian Casey, president and chief executive officer of the High Point Market Authority, said, “We are always pleased when an exhibitor increases their commitment to the High Point Market, but it is particularly meaningful when a company based in the Western U.S. does so, and especially a company of aspenhome’s caliber. Whether participating in the revitalized Pre-Market movement, creating an even more exciting showroom space, or leading the way with innovative, feature-laden products, aspenhome is clearly on the move. We applaud their vision and are proud to call them a partner.” “Congratulations on the new expanded 40,000 sq. ft., of showroom in High Point. This investment shows the confidence aspenhome has in our Market and in our State. I am excited to see this furniture commitment as it keeps our Market competitive. In addition, your designs for bedroom, dining, home offices and motion leather seating is a welcome resource for North Carolina and continues to place us in a highly competitive position in the Nation. We welcome you and the new expansion,” states Senator Katie G. Dorsett, North Carolina Senate 28th District. aspenhome® has evolved over the past 30 years from a small family owned home entertainment business based in Phoenix to a full line furniture company specializing in thoughtfully designed innovative products for the way people work, play and relax at home. Recognized as a resource for fashionable and functional family furniture, the aspenhome® collection includes bedroom, dining, home office, home entertainment, stationary and motion leather seating, and occasional furnishings. aspenhome® is distributed by Furniture Values International, LLC and headquartered in Phoenix, AZ.