Habersham Expands High Point Space To Launch Upholstery Collection

Furniture World Magazine

Habersham announced that it is expanding its showroom space to unveil a new high-end upholstery collection during the Spring 2008 High Point Market, April 7-13. Titled “Habersham Feathers,” the luxurious new collection represents the next growth phase for the furniture manufacturer’s whole home interior design concept – the Habersham Home. Bringing together a rich array of fabrics, beautiful correlates and trims designed to complement Habersham’s hand-finished furniture and custom cabinetry, the upholstery introduction will include sofas, chairs, ottomans, sectionals and other accents that will be featured in Habersham’s High Point showroom – Market Square, MS—142 and a new space on the mezzanine level, M-45. “Habersham has been a key tenant of Market Square since it opened as a wholesale trade building in 1983, and we have worked with them to expand their space as they have grown,” said Tom Mitchell, senior vice president and general manager of Merchandise Mart Properties, Inc. “We are thrilled to see them expand their product line once again.” The licensed Habersham Feathers collection now joins the company’s full range of residential furniture designs, custom kitchen and bath custom cabinetry capabilities and unlimited finish options to create a rich Grand European or Grand American lifestyle that flows seamlessly throughout the entire home. This new upholstery line is part of the Habersham Home complete home design concept, first launched in 2005, which has attracted the attention of builders, interior designers, retailers and affluent home owners around the country. “Upholstery was the next logical step for Habersham,” explains Habersham President Matt Eddy. “We’re using only the finest fabrics and superior construction techniques to create upholstery that provides the perfect finishing touch to our Grand European and Grand American Casual lifestyles. And, upholstery makes Habersham an even more designer-friendly line to work with. Together with the many custom options and unlimited finishes we now offer, this versatile selection of furniture, cabinetry and upholstery ensures that designers and dealers can help their clients create a Habersham Home design that reflects their own sense of style.” The initial Habersham Feathers Collection will feature a versatile selection of pieces crafted in size and design to work with Habersham’s grand scale case goods. Extremely designer-friendly, all pieces in the new collection can be custom-sized and designed to fit any application. In addition, COM service is also available. Habersham Feathers will feature hundreds of high-end fabrics, with beautiful correlates and exquisite trims. A number of hand-painted motifs and sofa jewelry will also be part of the introductory line-up. About Habersham Now celebrating more than 36 years in business, Toccoa, Georgia-based Habersham Furniture Company is a leading manufacturer of hand-painted and styled showpiece reproductions and original furniture designs. The Habersham line features more than 600-plus pieces in 30-plus finishes, including trumeaus, armoires, chests and dressers, cupboards, media centers, occasional dining and work tables, chairs, desks and beds. The company’s expansion into kitchen and bath cabinetry and custom options in recent years allows consumers to choose from residential furniture designs, unlimited finish options and styles, and cabinetry to create a Grand European or American Casual lifestyle look that flows throughout the entire home. For more information, visit www.habershamhome.com. About Merchandise Mart Properties, Inc. Merchandise Mart Properties, Inc. (MMPI) is a trade show and property management firm, specializing in managing buildings devoted to wholesale showrooms and commercial office space. MMPI produces more than 300 trade shows, market events and conferences each year. MMPI manages The Merchandise Mart and 350 West Mart Center in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building and 7 W New York in New York; the Boston Design Center in Boston; the L.A. Mart in Los Angeles; and the Washington Design Center and Federal Center Southwest in Washington, D.C. Vornado Realty Trust, owner of MMPI, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.