Grange Opens Showroom In Market Square

Furniture World Magazine

GRANGE, founded over one hundred years ago in a small town outside Lyon, France, and the second largest manufacturer and exporter of case goods in France announced that it is back at High Point after a six year hiatus. GRANGE’s new showroom in Market Square (317) will highlight the depth of its line from historical reproductions of museum pieces, to the French country Provencal collection in a vast array of hand-applied brilliant color finishes, to its customizable modular wall units for home entertainment or libraries. When asked why GRANGE has returned to High Point, new President of GRANGE for the US and Canada, Matthew Hayward said, “The time was right for us as consumers are looking at products more critically and the demand for real handcrafted luxury products is increasing.” Hayward added, “The High Point Market has seen a major shift over the last five years and is the only US market to highlight the true super luxury brands.” “We are thrilled to have such a well-known luxury brand in Market Square,” said Tom Mitchell, senior vice president and general manager of Merchandise Mart Properties, Inc. “Market Square caters to high-end designers and retailers, so this will be a great new line for them to shop while they are here.” Known as an industry leader in introducing avant-garde color finishes, GRANGE takes its cue from the trend setting styles of the Paris runways. With GRANGE boutiques side-by-side leading French fashion houses throughout Europe, GRANGE and the Paris runways have been influencing one another for years. GRANGE has designed 3 unique color pallets, exclusively influenced by the current color trends of Paris fashion. New for GRANGE this Market is a line of completely customizable modular shelving units to fit the numerous cabinetry demands of today’s luxurious homes. GRANGE modular units readily adapt to flat screen TV’s, home offices, libraries, living rooms, and bedrooms. GRANGE customers have the ability to build a completely customizable unit in just a few simple steps. GRANGE also now offers independent retailers luxury without the wait through the launch of its quick-ship program. In an effort to reduce the lengthy lead times of luxury products handcrafted in Europe, GRANGE stocks in its New Jersey warehouse a wide variety of its high-quality furnishings for bedrooms, dining rooms, libraries, as well as occasional pieces, and outdoor furniture—all handmade and finished in GRANGE’s French factories. GRANGE is also an environmentally sensitive company. Its factories in France adhere to a specialized program for the elimination of industrial waste products, with a focus on recycling. Its advanced water filtration system eliminates dust, enabling employees to work mask-free. GRANGE follows all guides and regulations set forth by agencies such as ADEME and DRIRE in Europe. All of its finishes are water-based and ISO14001 and ISO9001 certified. GRANGE is also proud to create furniture using premium grade reforested lumber. They practice ethical forestry that honors a 60-80 year rotation. GRANGE’s new President, Matthew Hayward, comes with more than 14 years of experience of senior management with American Leather, and brings a new passion and excitement to GRANGE. Under his direction GRANGE has re-focused not only on the trade business but back with the consumer in the retail store. “We are one of the largest advertisers in the US, and the consumers are looking for our brand. We are back at market to enable that search and to fulfill the consumer in the retail store”. About GRANGE: More than one hundred years ago, Joseph GRANGE began handcrafting furniture in his modest workshop in France. Over the years, his love and dedication to the art of cabinet making transformed his atelier into one of the foremost furniture manufacturers in the world. Today, GRANGE can be found in more than 50 countries – from Italy to Australia, Russia to Japan – GRANGE has become the second largest furniture exporter from France. In the US, GRANGE maintains corporate offices in New York and a robust in-stock program in its New Jersey distribution center. Renowned for its 26 avant-garde hand-applied finishes, superior quality, environmentally sensitive factories, and its use of only premium grade reforested lumber – GRANGE successfully marries one hundred years of history with cutting edge luxury. Learn more at www.GRANGE.fr About Market Square and Merchandise Mart Properties, Inc. (MMPI) Market Square, owned and managed by Merchandise Mart Properties, Inc., contains five floors of fine furnishings, premium fabric, upholstery and high-end decorative accessories in the heart of the High Point Market. Merchandise Mart Properties, Inc. is a trade show and property management firm, specializing in managing buildings devoted to wholesale showrooms and commercial office space. MMPI produces more than 300 trade shows, market events and conferences each year. MMPI manages The Merchandise Mart and 350 West Mart Center in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building and 7 W New York in New York; the Boston Design Center in Boston; the L.A. Mart in Los Angeles; and the Washington Design Center and Federal Center Southwest in Washington, D.C. Vornado Realty Trust, owner of MMPI, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.