Whereoware Expands Into Furniture Market

Furniture World Magazine

Whereoware, a web-based technology provider with a strong reputation for its work with some of the top names in the gift, home décor and lighting industries, has announced its entry into the home furnishings market with the website debuts of several new clients including: Eagle Industries, Louis J Solomon, LC Creations, Liberty Furniture Industries Inc. and Tag Furniture Group. “Regardless of the industry, companies don’t just need a website; they need to solve a problem – from finding new customers to broadening their geographic range. Technology is just a vehicle to help solve a problem,” says Eric Dean, founder and president, Whereoware. “Our business is based on the fundamental idea that we help make our customers profitable online by using technology, such as web marketing, to enhance their business,” says Dean. “Whereoware has completely transformed our online presence with its innovative redesign of our website,” said Holli Hanson, Director of Marketing at Eagle Industries. “It’s all about product knowledge and availability. We told Whereoware we wanted information available on all our more than 500 SKU’s of product and BAM! they made it happen. Now our sales force and customers have 24/7 access to all the detailed information and line art they could need.” Because the home furnishings industry is product-driven and product-focused, Whereoware recognizes that a product must be attractively presented in order to sell. Whereoware helps manufacturers display their products online in the best light possible. By combining its technology know-how, practical industry experience and web marketing expertise, the company is able to truly bring individual products and catalogs alive on a manufacturer’s website. “We had some definite ideas about how we wanted our product to be presented online,” said Matt Latimer, IT manager for Liberty Furniture Industries Inc., who worked with Whereoware to create the company’s first website. “Whereoware was very responsive in working with us and was able to tailor the site so the look, feel and even the navigation is exactly what we wanted and presents our product as we originally envisioned.” For additional information about Whereoware contact sales@whereoware.com, call 1-877-521-7448 or visit www.whereoware.com. Whereoware’s new client sites can be found at: www.eagle-ind.com for Eagle Industries, www.louisjsolomon.com for Louis J Solomon, www.lccreationsllc.com for LC Creations, www.mylibertyfurniture.com for Liberty furniture and www.tagltd.com/furniture.html for Tag Furniture Group. About Whereoware Launched in 2000, Whereoware is a services-based solutions provider that uses technology and the Internet to help its customers increase their sales and improve their service levels. The company helps manufacturers reach out to new and existing customers by developing a comprehensive web-based solution to streamline and integrate e-commerce, CRM, merchandising, web marketing, training and product presentation. Whereoware uses proven technology, enabling companies to take advantage of the next generation of online merchandizing. The integrated systems provided by Whereoware give companies an easy and hassle-free outsourced solution, so they can focus on other activities to grow their business. Whereoware is located at 1175 Herndon Parkway, Suite 500 in Herndon, VA 20170.