Broyhill Partners With TV Show Where Families Vie For Furniture Prizes

Furniture World Magazine

Boyhill Home Furnishings and YOUR PLACE OR MINE? a new studio-based family game show hosted by Cameron Mathison, mega soap star and television personality, have partnered for 13 upcoming episodes. Broyhill is the exclusive furniture partner for all 13 episodes, and will be providing prizing for up to four rooms of furniture per episode including dining rooms, living rooms, master bedrooms, youth bedrooms, game rooms, and home offices. YOUR PLACE OR MINE? premieres Sunday, June 8 at 8pm only on TLC. TLC’s first-ever game show offers a unique format that combines trivia and friendly competition with home decorating. The studio-based family game show pits two families against each other for a chance to win brand new rooms of furniture for their homes. The twist: Movers are already at each of their homes, so when a family wins a room of furniture, they watch along with TLC viewers as the new room is actually moved into their house right then and there! And that’s just the beginning. A family who wins a room of furniture then has the ability to take a new room or steal rooms from their competitors! If a room is stolen, the family will watch as their brand new room of furniture is taken back out of their home, their old furniture moved back in, and the stolen room moved into their competitors’ home, all on-camera right in front of their eyes! The families compete for four rooms in each episode. In the end, the family that has the most points advances to the final round to play for a brand new car. “Broyhill has been a long-time participant on game shows, so participating in a game show with a primary focus on furniture and home make-overs made perfect sense for us,” said Scott Reid, chief marketing officer at Broyhill. “We are very excited about our partnership with TLC’s YOUR PLACE OR MINE? TLC's demos attract an upscale audience and their home-focused programs are very targeted to their viewers. We are thrilled to have the opportunity to showcase our products on this exciting new game show.” Broyhill Home Furnishings offers wooden case goods and upholstery for every room in the home, including the living room, dining room, bedroom, family room, home entertainment area, home office and youth bedroom. Sold in retail stores in all 50 states and 35 foreign countries, Broyhill is one of the largest home furnishings producers in the world. For over 100 years, Broyhill continues to be the most recognized furniture brand. Headquartered in Lenoir, North Carolina, Broyhill is a subsidiary of Furniture Brands International (NYSE:FBN), which produces, sources and markets its products under six of the best-known brand names in the industry – Broyhill, Lane, Thomasville, Henredon, Drexel Heritage, and Maitland-Smith.