Eco-Bedding Manufacturer Natura World Expands Facility By 300%

Furniture World Magazine

Natura World, the manufacturer of natural and organic bedding and accessories, announced the grand opening of its new 141,000- square-foot headquarters and manufacturing facility in Cambridge Ontario, reflecting a space increase of more than 300 percent. The company has expanded to accommodate the growth in demand for its natural and organic sleep products, and to increase efficiency. “Consumers are clearly excited about eco-bedding right now, a category that we have been passionate about for over 14 years,” said Natura World President Ralph Rossdeutscher. “We anticipate the market for environmentally-friendly bedding will remain strong, and the main purpose for relocating was to better service our customers and handle future growth.” Natura has already realized improvements in production flow and inventory control due to the move. Located two miles from its former facility, the new state-of-the-art corporate headquarters promotes a relaxed, motivational atmosphere for Natura’s 90 employees. A colorful, trendy staff lounge outfitted with a billiard table and a den with low, contemporary sofas provides a cool space for employees to enjoy breaks, have lunch, or hold brainstorms and working sessions. "The groovy new surroundings certainly appear to be inspiring employee creativity,"noted Rossdeutscher. " Just ask to see one of Natura’s new business cards. With clever business titles, such as “Head Honcho” and “Penny Pinching Procurer”, Natura is encouraging all their employees to use their imagination and have fun."