Specialty Sleep Association To Unveil Permanent Space At WMC Las Vegas

Furniture World Magazine

For the first time ever, the Specialty Sleep Association (SSA) will unveil its own 15,000 sq. foot permanent showroom space in Building C at the World Market Center (WMC) , beginning with the opening at the July 2008 Market. The group’s theme --- “The Future of Sleep” --- will be reflected by the innovative companies and products exhibiting in this space. “Specialty sleep is the fastest growing segment of the bedding industry,” notes Dale Read, President, SSA. “With consumer and retail acceptance on the rise, we jumped at the opportunity to better showcase and promote our members’ products to retail buyers.” “The future of the bedding industry with the latest technology is now under one roof,” said Read. “It feels like Disneyland for bedding with everything from memory foam, latex, air, and gel to water, adjustable, natural and organic bedding products all at one site.” Specialty sleep bedding uses the most innovative technologies to provide comfortable cushioning of the body with the support necessary for proper alignment during sleep. Since the new SSA Board took office in January 2008, the organization has succeeded on a number of fronts including securing permanent space at the World Market Center (WMC), attracting new members to its group including Leggett & Platt, 1-800-Mattress, Hollandia, Englander, Lilly Management, Comfortaire, Latex International and others; raising awareness of the specialty sleep category via media placements to promote the “Future of Sleep” in such markets as Los Angeles, New York, Washington D.C. and Charlotte as well as national print and online media outlets, and attracting new members to the SSA. Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit advocacy and education association of retailers, manufacturers and suppliers who develop, manufacture, market and sell innovative, new technology mattress and bedding products including viscous-elastic memory foam, latex rubber, air, flotation, gel, adjustable, futons and convertible beds, (green) all-natural and organic beds made from soy, bamboo, wool, 100% cotton as well as bed frames, pillows, sheets, comforters, duvets, body pillows, fabric guards and more. Retailers and manufacturers interested in membership in the SSA should contact SSA Executive Director Tambra Jones, (559) 868-4187 or (559) 676-8639. Visit www.sleepinformation.org