The RoomPlace at Harlem Furniture Implements 'What's Next' in Furniture

Furniture World Magazine

In Chicago's highly competitive home furnishings market, The RoomPlace at Harlem Furniture is launching a new marketing campaign entitled "Live What's Next." The RoomPlace at Harlem Furniture will carry over the campaign not only to its advertising, but to its merchandise as well. This forward-thinking campaign is based around its continuing commitment to providing customers with furniture conducive to today's ever-changing lifestyle trends. It will offer a stylish product mix that reflects contemporary decorating aesthetics, continually adding new furniture to the selection. Customers will have easy access to the most sought-after styles and features in home decor. The RoomPlace will also be the area's furniture leader in carrying "what's next" in product innovations, color palettes and design. "There's more to furniture than just tables and chairs," said CEO Bruce Berman. "It should be something that complements and enhances your way of life, focusing on needs beyond simply being somewhere to sit, eat or sleep. For example, to maximize people's home theatre experience, we carry merchandise like power reclining furniture. For people who like to entertain, we offer modular pieces that can be reconfigured easily for different occasions." Berman added, "Not many stores can combine the convenience and value of a large store with the designer styles and feature-loaded furniture usually reserved for boutiques and specialty stores. We can." As part of this new initiative, The RoomPlace at Harlem Furniture is streamlining its official name to "The RoomPlace." The RoomPlace will continue to provide a shopping experience designed to simplify the entire home decorating process. It offers an inviting environment filled with many complete rooms of everything customers want in style, comfort and value to furnish their homes. Professional designers help them pull together every item they would need to achieve a customized look. Each complete room comes with substantial package savings. Clients find The Room Place's business model saves them both money and time. Headquartered in Lombard, IL, The RoomPlace has grown from one store in Chicago to 21 showrooms with three locations in metropolitan Chicago; 14 in suburban Chicago; one in Merrillville, IN; one in Mishawaka, IN; and two in Indianapolis, IN.