Stobel Mattresses To Be Featured on Sears.com Website

Furniture World Magazine

Strobel, a manufacturer of organic mattresses known for its vocal opposition to the use of chemical fire retardant chemicals used in bedding, announced that Sears has chosen Strobel's new Organic Program. Mark Strobel, president of Strobel, noted that, "About 80 Strobel Organic items are featured on the www.sears.com website. In the “For The Home” department mattress pages, Strobel is now listed with other top "S" brands on Sears.com. On the left side of the page you will see Sealy, Sears-O-Pedic, Serta, Simmons, Spring Air, Stearns & Foster, and now Strobel Organic. Sears now carries basically Strobel’s entire line of Organic Supple-Pedic Lever-Bed mattresses, Strobel-Fold Foundations, Organic Crib Mattresses, Organic Waterbeds, and Organic Pillows." All the Sears’ Strobel items can ship by UPS. Strobel mattresses use a layer system that has many advantages. One is the individual layers can ship in separate cartons allowing UPS shipping. The government mandated flame retardant chemical based fire barrier is zippered and removable allowing it to also be shipped separately by UPS, and needs to be installed over the layer system to comply with government regulations. The outer Pure Organic Cotton mattress cover is zippered and installs over the system. Mark Strobel, president of Strobe says that, "After 34 years in business, we are excited the Strobel brand is listed with other top “S” brands at Sears." When asked why Sears chose Strobel, Mr. Strobel said, "It is a combination of our patented products including the “Lever Support System” that gives proven best back support, 90% less tossing and turning, and clinically proven better sleep, by the University of Louisville. We also have a great organic story that includes pure organic cotton stretch covers, soy based visco and regular foams, plus natural latex. And just as important is our truly toxin free story that has made news across the country on CBS, NBC, ABC, and FOX. The CBS Chicago and Chicago Tribune, where Sears headquarters is located has featured the Strobel story as have newspapers, magazines and medical journals." For more information visit www.Strobel.com, www.Sears.com. Strobel will also show at the Las Vegas Furniture Market in the Living Green Pavilion, space C5-716. For more information email mark@strobel.com, call 800-457-6442.