Furniture China Show Unveils New Visual Identity

Furniture World Magazine

When Furniture China opens its doors to buyers from all over the world, it will show off a completely new logo and graphic design. In an exercise that lasted more than six months, Furniture China organizer CMP Sinoexpo and the renowned Paris-based architects Saguez & Partners, have redeveloped the show’s visual identity, from the logo to the entrance badges, from the catalogue design to onsite signage. Explains Wang Mingliang, Director of CMP Sinoexpo and founder of Furniture China: “Over the past years, Furniture China has established itself firmly as a brand event and among the few shows with global impact. We wanted a visual identity that reflects both our global positioning and our origins. The results are fabulous. In addition, the new identity will have a very positive additional effect, namely by encouraging exhibitors to invest in creativity as a strategic asset. We want to demonstrate that good design pays off.” Furniture China 2008 will take place at the Shanghai New International Expo Center and Shanghai Everbright Convention & Exhibition Centre from September 10-13, 2008. For more information visit www.cmpsinoexpo.com.