Generation Brands Appoints Jeffrey Tartamella

Furniture World Magazine

Generation Brands North America's largest decorative lighting company, announced the appointment of Jeffrey Tartamella as President of the Sea Gull Lighting Products business unit, overseeing the Sea Gull Lighting and Monte Carlo Fan Company brands. Most recently, Jeff was President of Home Decor Innovations - a $160 Million business owned by a private equity firm until it was sold to a strategic acquirer in late 2007. Prior to that role, Jeff spent 6 years at Stanley Works in increasingly senior roles in Product Management, Marketing, and Sales, culminating as President - Home Decor Division. Previous to Stanley, Jeff spent 13 years in increasingly responsible roles at Black & Decker Corp. Jeff started his career at Eaton Corp. "Jeff's deep experience in the building products and home decor industries, his core competencies in product development and marketing, combined with his outstanding leadership and business improvement skills make him ideally suited to lead our Sea Gull Lighting business unit", said Tracy Bilbrough, President & CEO of Generation Brands. Jeff holds a B.A. in Marketing from Kent State University and an MBA from Western Kentucky University. He and his family will be joining the Sea Gull & Monte Carlo companies from the Charlotte, NC area. About Sea Gull Lighting: Headquartered in Riverside, New Jersey, Sea Gull Lighting Products, LLC, a Generation Brands company, (www.SeaGullLighting.com) is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 89-year-old company provides more than 3,500 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and gift specialty stores as well as various niche markets. Three-time recipient of the ENERGY STAR Partner of the Year award and the 2007 and 2008 ENERGY STAR Sustained Excellence Award, the company also offers the industry's most expansive line of ENERGY STAR products with more than 800 ENERGY STAR lighting fixtures and ceiling fans included in its energy efficient product line. About Monte Carlo Fan Company: Founded in 1996, the Monte Carlo Fan Company, a Generation Brands company (www.MonteCarloFans.com), is dedicated to engineering the finest quality ceiling fans designs and accessories. From traditional to trendy, understated to ornate, Monte Carlo brand products reflect the emerging trends in home décor and complement a wide variety of tastes, room settings and budgets. In addition, Monte Carlo ceiling fans are built with energy-efficient motors and blades that not only look good but ensure whisper-quiet, optimal air movement. About Generation Brands: Generation Brands is one of America's leading companies serving the lighting, electrical wholesale, home improvement, home décor, and building industries. The company has an outstanding portfolio of fashionable and functional lighting fixtures, ceiling fans, and decorative products that provide value and growth for our customers and end-users. Our success is derived from our ability to serve our customers and end-users with superior service, leading edge design, and outstanding quality. We continue to increase marketing investments and develop operating and product synergies that enhance our value to the many markets we serve. For more information, visit www.Generation-Brands.com.