Sligh To Introduce Medium Priced Line In Las Vegas

Furniture World Magazine

Sligh Furniture, an industry leader of innovative, stylish, and functional home office, home entertainment, and home living furnishings, will debut Loft 102, a new medium-priced brand, at the July 2008 Las Vegas Market. Loft 102 will be shown alongside the company’s upper end collections in the new Sligh showroom, C-1189, in Building C of World Market Center Las Vegas. The launch of Loft 102 home office introductions includes casual traditional and transitional products with cleverly incorporated functionality for home office and personal electronics management. Ultimately there will be Loft 102 offerings in home entertainment, television consoles, and home living wall systems in addition to home office. The brand will also have its own dedicated catalog and website. Company Chairman, Rob Sligh, notes, “Loft 102 is a brand that represents a growing Sligh. With this new brand we can accelerate that growth by offering beautifully styled products with functional innovations at attractive price points that represent a compelling value for America’s most successful furniture retailers.” Targeting a wider range of dealers from medium to high end with Loft 102, while protecting the relationships and distribution commitments Sligh has with it’s upper end customers, is key to the brand differentiation and business strategy. To that end, the company is introducing a number of new products under the Sligh label for the Las Vegas Market, including their new modular smartTVconsole™, a simple system that allows consumers to configure their own TV console to meet their home entertainment and gaming needs. For those retailers not attending the Las Vegas Market, Sligh will show all the new products first seen at the July market along with a variety of new Sligh brand home office and entertainment products at the October 2008 High Point Market. About Sligh Furniture: Founded in 1880, Sligh Furniture Company is a family-owned furniture company located in Holland, Michigan. Now under fourth-generation Sligh family management, the company offers high-quality home entertainment, home office, and home living furniture. For a list of local dealers offering Sligh furniture, and a complete online catalog of Sligh products, visit www.sligh.com.