Classic Sleep Announces Las Vegas Introductions

Furniture World Magazine

The Dormia line by Classic Sleep Products, a leading innovator in the design and marketing of specialty mattresses and bedding, announced that it is set to merge its line of budget-friendly visco mattresses with their compressible mattresses and hinged foundations in a three-mattress collection ($699-$1,599) debuting at Las Vegas market. “Consumers and retailers alike are looking for the best value in sleep during these challenging economic times,” said Michael Zippelli, president and CEO of Classic Sleep Products. “Our velocity-priced visco mattresses along with the ability to offer a mass shipping option, allows us to address current market needs.” The new promotionally priced line is comprised of The Classic , Ultra and The Celebration. Each is made of visco elastic memory foam and offers orthopedic support with a high-performance base. The Classic is an 8-inch profile visco and the Ultra is 10-inch. The top of the line Celebration is a 14-inch profile pillow top with three layers of memory foam. The mattresses are made with an environmentally friendly premium European biodegradable Lyocell cover, which offers improved breathability, comfort and durability. “Visco mattresses constitute the largest percentage of sales within the specialty sleep category,” said Zippelli. “Memory foam mattresses have more mass appeal than ever and we are finding more cost-effective ways to deliver the quality and innovation our customers expect at a more aggressive price point.” In an effort to keep costs down, the compressed mattress and hinged foundation are compact enough to be shipped by UPS, FedEx, etc. Upon delivery, the mattress and foundation unfold into place in minutes. The company will also introduce five new mattresses as part of a thermo-regulating organic line called Cool Sleep Geo Latex Collection ($1,399-$2,999). “Steady growth numbers in the specialty sleep category and increased consumer demand for ‘green’ and ‘cool sleep’ products, has led us to merge environmentally friendly with thermal regulation technology,” said Michael Zippelli, president & CEO of Classic Sleep Products. “This collection aids in maintaining optimal body sleep temperature by cooling you down when you are warm and warming you up when you are cool.” The Cool Sleep Geo Latex Collection features a proprietary cover that minimizes temperature fluctuations throughout the night. The “Cool Sleep Cover” has thermal regulating properties at the molecular level that can absorb excess body heat or retain body warmth based on the sleeper’s core body temperature. The mattress is made from Talalay Latex that is harvested from the milk sap of rubber trees. The latex is naturally hypoallergenic, anti-microbial, dust mite, mold and mildew-resistant. All models also include a hypoallergenic organic New Zealand lamb’s wool quilt top layer that improves the breathability of the mattress. The New Dawn ($1,399) and Crystal Sky ($1,699) consist of two latex layers, one for comfort and the other offering orthopedic support. The Autumn Breeze ($1,999) features an additional latex comfort layer. The Fresh Meadow ($2,499) and the top of the line Sundance ($2,999) models are Pillow Top with the Fresh Meadow consisting of three latex comfort and support layers. The Sundance has four latex comfort and support layers. The entire line is made with two levels of base material, including high-density poly foam, instead of the traditional base block method. The Dormia line of mattresses are constructed with the finest components from around the world including all natural and high-performance covers, New Zealand lamb’s wool, visco-elastic memory foam, Talalay Latex and a unique multi-zone latex core. The company offers enhanced features such as a quilted mattress top and deluxe combination models that are comprised of memory and latex foam, as well as adjustable beds that allow each person to maximize their own sleep comfort. All premium bedding products are manufactured in the U.S. using hand-made craftsmanship and custom embroidery. The products are the highest-quality sleep products available in the market today. Dormia’s line of high-end visco-elastic memory foam and latex mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. The mattresses are designed to help customers get the maximum benefit out of each and every night’s sleep. For more information, visit www.dormia.com.