Abbyson Living Partners With Musterring To Introduce European Collection

Furniture World Magazine

Abbyson Living announced that it has signed an exclusive partnership with the European home furnishing giant, Musterring. The collaboration is the cornerstone of Abbyson Living’s new image and marketing campaign which has been building up to the highly anticipated July 28th grand opening of their new Las Vegas showroom. In collaboration with Musterrng, Abbyson Living is set to unveil a new European home furnishing collection with never before seen high style products accented with modern European designs. The designs will take center stage as they are debuted at the Abbyson Showroom in the Las Vegas World Market Center in July. Buyers from around the world have been eagerly waiting for the release of the new product collections, and Abbyson Living sure has a surprise in store for them. “We are extremely honored to partner with such a historic company that shares a similar vision for design and quality. Our partnership with Musterring will expand our production capabilities and our international network. Our vision of becoming an international provider of home furnishing solutions across the globe is quickly becoming a reality. We look forward to the opportunities herein presented and we are dedicated to continuously providing our buyers with trend-setting furnishing solutions.” said Yavar Rafieha Vice President of Marketing and Sales. The new Abbyson Living Collection, in collaboration with Musterring, will make its debut in modern set vignettes that will showcase an ideal living environment. This ambience will allow buyers easy access to the products and help inspire their own design interpretation. "Our collection is extensive, with many different styles. We offer perfect furnishing solutions for different tastes. Quality, aesthetics and function are at the forefront. As an innovative brand, we will always address current and future trends so we can offer our customers top products that are absolutely up-to-date" stated Oliver Honer Chairman Musterring International. A worldly European brand, Musterring has a 70 year history and was founded by Josef Honer a home furnishings architect. With his unmatched creativity the Musterring brand became an internationally famous and active home furnishings provider. "Musterring headquarters are currently in Germany, and this partnership now gives them the ability to offer their products to the North American market. Offering highly-developed contemporary home furnishings and by standing behind their products with five-year product guarantees, Musterring is at the forefront in today’s unpredictable market trends," says Maria Yerukhimova, Marketing & Public Relations for Abbyson. "Abbyson Living’s new showroom grand opening in Building C is sure to be even more exiting with this new partnership," she added. The grand opening celebration will take place on Monday July 28th at 3pm. About Abbyson Living: Abbyson Living prides itself in being a complete home furnishings provider. Since 1989, the founders of Abbyson Living have always had one goal in mind: To provide high quality, lifestyle home furnishings solutions to customers around the globe. Today as a young and vivacious company, Abbyson Living stays true to its goal. As an international manufacturer and designer of unique home furnishings, the Abbyson Living brand has become synonymous with innovation and integrity. About Musterring: Established in 1938 by furniture designer Josef Honer, the Musterring brand quickly gained international recognition. Musterring furniture derives its outstanding from progressive and environmentally friendly product methods and materials. Musterring looks uncompromisingly to the future so that it can continue to satisfy its customers even more diverse and sophisticated wishes. For further information regarding the new Las Vegas Showroom and Abbyson special promotions, please contact Hrach Boyajian, Marketing and Sales Manager Hrach@abbyson.com or Maria Yerukhimova, Marketing & Public Relations, Las Vegas Showroom Manager at Maria@abbyson.com.