DeCoro Appoints Luciano Cassara to Lead Global Sales

Furniture World Magazine

DeCoro, a global leader in the manufacture of quality Italian leather upholstered furniture, announced the promotion of Luciano Cassarà from Country Manager for DeCoro Italy to Global Sales Director. In his new role, Mr. Cassarà will drive the sales and marketing activities for DeCoro and he will play a critical role in implementing the Company’s business strategies. He will report to Luca Ricci, DeCoro’s President and Chief Executive Officer, and will be based in the Company’s headquarters in Shenzhen, China. “It is our pleasure to extend this exciting opportunity to Luciano who has been part of the DeCoro family for four years. Under Luciano’s strategic direction, DeCoro’s commercial sales will continue to grow worldwide,” said Luca Ricci, DeCoro’s President and Chief Executive Officer. A 21-year veteran of the furniture industry, Mr. Cassarà was instrumental in the design and implementation of the commercial expansion of DeCoro’s business in Europe. Prior to joining DeCoro, he was General Sales Director for Calia Italia and had previously worked at other Italian furniture design companies. Mr. Cassarà’s creative talent and his eye for design were recognized since the early days of his career in the fashion business, where he worked for Gucci in London and later for Piemme-Valentino in New York. “I am thrilled to take on this new role and to contribute to the future success of DeCoro. Wehave a strong close-knit network of teams in DeCoro, and I am confident that we will be a driving force to further expand the Company’s business around the world. I am also excited to work closely with Luca Ricci, whom I am grateful for the continued support and trust that he confided in me,” said Mr. Cassarà. Mr. Cassarà succeeds Giovanni Prati as Global Sales Director and he will also continue to serve as Advisor to CEO/ Board of Directors for DeCoro. About DeCoro: DeCoro was founded in 1997 by Luca Ricci. The company has revolutionized the leather furniture industry by pioneering new production standards and making quality Italian-designed furniture at previously unachievable prices. Today, it is a global leader and the first successful producer of quality Italian leather-upholstered furniture in Asia. It now has a significant presence in key markets across five continents. Please visit www.DeCoro.com. - ends - For further information, E-mail: jenny.chan@bm.com