Bernie & Phyl's Extends Jingle Video Deadline

Furniture World Magazine

In response to an overwhelming number of requests, Bernie & Phyl’s Furniture announced that it is extending its Jingle Video Contest through the fall, with the Grand Prize winner driving away in a brand-new 2008 Honda Civic Hybrid on Thanksgiving weekend. Individuals now have extra time to create and submit an original 30-second video of themselves singing the retailer’s trademark jingle: “Bernie and Phyl’s, quality, comfort and price, that’s nice!” Creativity is encouraged and participants have until November 3, 2008 to submit their video on the Bernie & Phyl’s website www.bernieandphyls.com. A panel of judges will select 10 finalists from all the submissions. The public will then have the opportunity to vote online – from November 10, 2008 to November 23, 2008 – for their favorite video. The Grand Prize winner, based on the video that receives the most votes, will be announced on November 24, 2008. “We’ve already received a lot of great videos, but an overwhelming number of people were requesting more time because their summer vacation schedules didn’t allow them to participate,” said Larry Rubin, CEO of Bernie & Phyl’s Furniture. “We extended the deadline to give everyone a chance to be part of this fun contest.” The contest is open to U.S. residents who are age 18 or older with a valid driver’s license and e-mail address. The individual submitting the video must be the lead performer singing the entire jingle. Videos must be original, unpublished, in English, and the sole property of the submitter. For more details, view the “Frequently Asked Questions” on Bernie & Phyl’s website. Based in Norton, MA, Bernie & Phyl’s Furniture is one of the largest furniture retailers in New England. The family-run business has six stores in: Braintree, MA; Hyannis, MA; Nashua, NH; Raynham, MA; Saugus, MA; and Westboro, MA. Bernie & Phyl’s Furniture received the prestigious Better Business Bureau Local Torch Award for Excellence, in 2007 and 2004, which is given to companies that embody the highest ethical standards. In 2002, the company was named “Retailer of the Year” by the National Home Furnishings Association, which is the highest honor in the retail home furnishings industry. The company ranks among the Top 100 furniture stores in the country according to Furniture/Today magazine.