Simmons Promotions Calendar Helps Retailers Plan Y2k Their Way

Furniture World Magazine

With Simmons' new Better Sleep Through Science™ Promotions Calendar, Simmons retailers will be the ones getting better sleep in the new year. This month, Simmons Company is introducing a complete Year 2000 planning guide for its retailers, allowing them to schedule their promotions and sales events well in advance. The calendar, featuring 56 pages of Simmons promotions for the entire year, will give more lead-time for retailers than any other bedding manufacturer in the industry. No longer will they risk missing out on promotional opportunities because of last minute announcements. Now, with the Promotions Calendar, Simmons retailers can have a year's worth of sales and promotions planned with comfortable lead times. "The Simmons Promotions Calendar is part of our commitment to give the retail community quality marketing tools to help boost their sales and profits," said Don Hofmann, Simmons Company's vice president of Marketing. "It ensures that retailers have the time to maximize the effectiveness of the promotions we develop to help them move product." Along with the list of promotions and holiday sales, including themed promotions, gift with purchase programs and sweepstakes, the Simmons Promotions Calendar will support the company's Better Sleep Through Science platform with BSTS literature, signage and overall look. Also, each promotion will have its own distinct look, while continuing to convey an overall theme and messaging that is consistent throughout the entire calendar. Maker of Beautyrest®, BackCare® and Connoisseur@, Atlanta-based Simmons Company employs more than 2,500 people and operates 18 plants throughout the United States and Puerto Rico. Simmons is committed to helping consumers attain a higher quality of sleep and supports that mission through its Better Sleep Through Science philosophy, which includes developing superior mattresses and promoting a sound and smart sleep routine. For more information, consumers can visit the company's web site at www.simmons.com.