Spring Air Launches Consumer Websites

Furniture World Magazine

The Spring Air Company announced that it has re-launched www.springair.com and www.naturesrest.com to provide consumers with more practical information about its products and services, and to refer them to local retailers where they can purchase the company’s bedding. The main site, www.springair.com features Spring Air’s four key product lines, Back Supporter Classic, Back Supporter Four Seasons, Nature’s Rest and Chattam & Wells with detailed information on each product and how it will help a consumer get a better night’s sleep. It also includes the history of the company and its leadership in industry innovation. There is a retailer locator and a customer service telephone number for consumers to call if they need more information. The Nature’s Rest site was designed for consumers with a special interest in our popular natural latex line. The site also features important product information and a store locator. But a unique offering at www.naturesrest.com is feedback section from consumers who have purchased our product. “I have had a Nature’s Rest mattress and pillows for a year, and this is the best bed I have ever slept on. It’s like sleeping on a cloud! I recommend this bed to everyone I know!” said B. Dunn of South Easton, MA who posted comments to the site. “Both sites experienced a surge of traffic once they went live. It is representative of the increasing importance the web is playing in the purchasing of bedding,” said EVP of Sales Kevin Damewood. “We will be adding more features and information to these sites over the next few months, but today we have a far better footprint on the web than we did a year ago. Founded in 1926, The Spring Air Company is one of the world’s largest mattress manufacturing companies with more than 800 employees in nine locations. Its well-known consumer brands include: Back Supporter Classic, Back Supporter Four Seasons, Nature’s Rest and Chattam & Wells.