Architectural Lines Define New Mid-Century Collection From BW Home
Furniture World Magazine
on
6/2/2004
With a deep black cherry finish and clean, geometric lines, the new Mid-Century Collection from BW Home has a sophisticated, urban look. BW Home, a division of Boston Warehouse Trading Corporation, will introduce the distinctive 10-SKU Mid-Century Collection and other new items when it first exhibits at High Point (Showplace Booth # B101) in October.
The Mid-Century collection has a striking, angular, boxy look with strong, solid lines and brushed aluminum accents. The deep black cherry stain on textured oak veneer has a pronounced grain pattern that provides a terrific sense of the quality of wood.
"We see a need for something new in moderately priced furniture," said Judy Labins, Vice President of Product Development and Marketing of Boston Warehouse. "There's an opening for a classic look with strong, clean lines that coordinates with today's color palette."
Available for shipment January 2000, the BW Home Mid-Century Collection includes:
Mid-Century Folding Tray Table, 20 Inch. All Folding Tray Tables feature a clear protective lacquer on top. 22 inches wide, 18 inches deep, 20 inches high. Suggested retail $100.
Mid-Century Folding Tray Table, 26 Inch. Can be used singularly or in pairs. 22 inches wide, 18 inches deep, 26 inches high. Suggested retail $130.
Mid-Century Folding Tray Table, 30 Inch. Easy to move or store because of folding legs. 22 inches wide, 18 inches deep, 30 inches high. Suggested retail $150.
Mid-Century Downtown Table. Can be used as an end table, bedside table or telephone table. 15 1/2 inches wide, 15 5/8 inches deep, 29 inches high. Suggested retail $170.
Mid-Century Uptown Table. Can be used as an occasional table, hall table or bedside table. 13 3/8 inches wide, 13 3/8 inches deep, 29 3/8 inches high. Suggested retail $150.