RMS, Inc. Acquires Travel Incentive Specialist Travel America, Inc.

Furniture World Magazine

Grapevine-based Rennhack Marketing Services, Inc. (RMS), a unit of Miami-based HIG Capital, today announced its acquisition of Travel America, Inc., a leading provider of incentive travel programs for consumer and employee relationships based in Vancouver, B.C., and Irvine, Calif. "The addition of Travel America's creative, affordable vacation incentives and exciting travel products and services will greatly enhance our already substantial portfolio of brand name gifts and incentives," said Michael V. Howe, CEO and president of RMS. "Additionally, this acquisition will allow RMS to enter the home furnishings, automotive, real estate, jewelry, casino and other retail markets, as well as providing additional momentum to our ever growing bank customer base." RMS has provided gift incentives and customer acquisition programs to the banking industry for more than 30 years, offering brand-name products that serve as incentives for customers to choose one bank over another when they open a new checking account, move to a new location, change jobs, get married, or any other time a banking decision is made. The company also provides gifts for banks to give customers when they choose a new mortgage, business checking account, home improvement loan or other bank product or service. By adding Travel America's vacation travel incentive programs to its gift catalogue, Howe said RMS can offer many new products to existing and new customers. Travel America vacation certificates give consumers a choice of travel rewards to destinations like Las Vegas and Cancun, Mexico, or other vacations like ocean cruises. Travel certificates are also available for Disney vacations, sporting events including NFL, NBA, NHL, NCAA, NASCAR, and hundreds of golf and ski venues. "Our travel award certificates are 'best in class' incentives and are highly appreciated by the customers who redeem them," said Dan Odobas, president of Travel America, who will continue to work in a management capacity for RMS and Travel America following the acquisition. "Aside from bringing new customers and new products, the real synergy of RMS and Travel America is each of our fanatical commitment to customer service," Howe added. "Our customers consistently give us high marks when it comes to gift fulfillment and the quality of our products and services. Now, we look forward to growing even further into the vacation travel area of customer incentive programs not only for the banking industry, but also for a diverse range of industries within the retail market." For more information, visit www.rennhack.com and www.travelamericainc.com. About RMS, Inc.: Rennhack Marketing Services (RMS) is the premier provider of brand-name incentives used to motivate customer and prospect behavior, having supported the financial services community with customer acquisition, optimization and reward programs since 1976. Today, the company serves more than 450 financial institutions in all 50 states, providing its customers with state-of-the-art logistics and customer service to help ensure a robust return on investment (ROI) with every program. Visit www.rennhack.com for more information. About Travel America, Inc.: Travel America, Inc. is a vacation incentive provider based in Irvine, Calif. and Vancouver, B.C., specializing in helping businesses motivate employees and increase sales by offering highly desirable travel premiums and incentives. The company provides comprehensive travel incentive programs including high-quality air travel certificates, hotel vacation certificates and cruise vacation certificates. Visit www.travelamericainc.com for more information.