Furniture.com Hires Morgan Woodruff as COO

Furniture World Magazine

Furniture.com announced the addition of Morgan Woodruff as Chief Operating Officer (COO). With his extensive experience in developing and growing organizations, Woodruff joins Furniture.com to manage the company’s current growth and evolution into new lines of business. Woodruff will have primary responsibility for driving results for Furniture.com clients and new business development. In the last twelve months, Furniture.com has grown dramatically, adding clients from outside the company’s strong base of furniture retailers. Woodruff will oversee this growth while adding new lines of business that leverage the company’s strength - building successful ecommerce programs for retailers with complex business needs. “The e-tail market continues to evolve as consumers move more of their spending online. Bricks and mortar retailers with difficult e-commerce challenges continue to turn to Furniture.com to capture this opportunity,” said Carl Prindle, president and Chief Executive Officer of Furniture.com. “Our growth reflects our ability to help our customers monetize this trend. Morgan’s track record for scaling organizations through times of significant growth will be a tremendous asset to the company and our clients as we continue to evolve.” Prior to joining Furniture.com, Woodruff served as US General Manager and Senior Executive Vice President of Sales and Marketing for Owera, Inc., a telecommunications software company that specializes in Voice over Internet Protocol (VoIP) and router device design. Woodruff was also Vice President of Sales and Marketing for Global IP Sound, where he was responsible for executing new business contracts that drove the company’s market cap from $75M to $250M. About Furniture.com: Furniture.com is a leading provider of managed e-commerce solutions to the home furnishings industry. Retailers representing more than $2 Billion in bricks and mortar sales look to Furniture.com’s category expertise, integrated commerce platform and service offerings to drive their online results.