aspenhome Takes Steps To Brand Their Customer Service Experience

Furniture World Magazine

aspenhome® announced the creation of “Ask Watson”, the new name of their customer service department. “Many times dealers need an answer and they need it quickly,” stated Yvonne Aranda, aspenhome’s recently promoted director of customer services. “Ask Watson is our solution to that problem. We have added new Watson specialists and each member of our customer service team has been trained in the Watson Techniques to find, locate and solve.” “We created a recognizable icon,” says Renee Loper, Director of Marketing and Communications, “that dealers can easily spot on our website to immediately get their information. Symbolic communications are very effective in our fast paced Internet world. Our Watson character personalizes this very important process while making information available 24/7.” The new Ask Watson on-line service will be available to dealers by logging on to www.aspenhome.net and clicking on the Dealers menu. Watson will not only answer dealer questions but also allow them to access on-line order information seven-days-a-week around-the-clock as well as check order status and inventory levels. Dealers will be able to track orders as well as receive estimated ship dates so they can let their customers know when their furniture will be arriving. aspenhome® has evolved over the past 29 years from a small family owned home entertainment business based in Phoenix to a full line furniture company specializing in thoughtfully designed innovative products for the way people work, play and relax at home. Recognized as a resource for fashionable and functional family furniture, the aspenhomeâ Pinnacle Award winning collections include bedroom, dining, home office, home entertainment, stationary and motion leather seating, and occasional furnishings.