GoodHome.com Site Launches, Redefining the Way Consumers Decorate Their Homes

Furniture World Magazine

New Decorative Home Furnishings Web Site Offers Specially-Selected Merchandise Combined with Exclusive Window Shopping and iDecorate(TM) Technologies. GoodHome.com, the new home decorative home furnishings e-commerce company, announced the launch of its flagship Web site today at http://www.goodhome.com. The site offers consumers a revolutionary new way to furnish, decorate, and shop online for home furnishings and accessories. GoodHome.com adds a new element of visualization and customization to decorating a home with its exclusive window shopping technology (patent pending), integrated editorial, and proprietary iDecorate(TM) technology, which allows visitors to instantly mix and match fabrics on furniture, click to change window coverings and wallpaper, and customize colors, trims, and accessories. "GoodHome.com is the first Web site to address customer needs during every step of the decorating process -- from idea generation to planning to visualization and purchase," said Doug Mack, CEO of GoodHome.com. "We've brought together a team of people who understand how to find the best products, combine different styles to fit different tastes, and help customers create a personal look for any budget -- whether they're decorating an apartment, their first house, or the home of their dreams." Decorating for Any Personal Taste and Style GoodHome.com features a broad selection of decorative home furnishings products showcased by lifestyle, including English Country, Rustic, Coastal, Classic, and Urban Contemporary. The site features high-quality GoodHome.com branded products, hand selected by a team of professional merchandisers with more than 50 years combined experience developing merchandising strategies for The Horchow Collection (now owned by The Neiman Marcus Group), Laura Ashley, the Metropolitan Museum of Art, Williams-Sonoma, Eddie Bauer, Bloomingdales, and Gump's. Products are arranged by individual item and within exclusively-created room scenes, professionally photographed and designed by GoodHome.com's creative team in conjunction with Slifer Designs, rated the #1 residential interior design firm in the country by Interior Design Magazine. Each room incorporates different styles, products, functionality, and budgets to provide customers with decorating ideas and inspiration to fit any personal taste and style. Everything shown in the rooms is for sale, from furniture to area rugs to artwork and accessories. Customers even have the option of purchasing the entire room with one click. Go Window Shopping for Home Furnishings GoodHome.com debuts a new way to browse for products with its exclusive window shopping technology (patent pending). Similar to strolling past traditional store windows, the window shopping technology features products that scroll by on screen. No need to page up or down -- just click on an image to take a closer look. Pricing and detailed product information appears instantly. GoodHome.com visitors can window shop according to their lifestyle, by room, or by individual product type, from sofas to beds to candlesticks. iDecorate(TM) Lets You "Try On" and Visualize Fabrics, Wallpaper, and More GoodHome.com is previewing its upcoming iDecorate technology, which enables consumers to instantly view, mix, and match thousands of colors, fabrics, wallpaper, window coverings, and other options for home furnishings and accessories. Consumers will have the option of customizing an entire professionally-decorated room or customizing an individual item. For example, consumers can view a bedroom and point and click to change the floral wallpaper to beige stripes, go from green silk draperies to white linen, experiment with new colors and concepts in bedding, and lighten up a dark upholstered chair with a fresh new pattern. Or, if they're looking for just the right sofa, they can select the fabric of their choice, click on a variety of sofas, and compare and contrast how sofas look with the same upholstery. "GoodHome.com is offering an entirely new decorating experience by providing all of the items to decorate your ideal room in a single destination -- and allowing you to see how they look together before committing to a purchase," said Mack. "Customer satisfaction is our #1 priority. We understand the difference between driving traffic and retaining customers. We will build customer loyalty by offering merchandise that is in good taste and will never go out of style, backed by one-on-one customer service and a guarantee of satisfaction." GoodHome.com Site Features In addition to leading merchandising and innovative technology, GoodHome.com offers many other features to enhance the home decorating process: -- One-on-one Customer Service - Specially-trained GoodHome.com service representatives provide input and product information, online or over the telephone. -- Fabric and Material Samples - GoodHome.com will provide free sample kits of fabrics and wood grains. -- Delivery - GoodHome.com has created a system that ensures customers can purchase all items viewed on the site, and receive them in a timely manner.Select items will even be available via overnight delivery. -- Product Guarantee - Customer satisfaction is a priority at GoodHome.com and the company stands behind the products offered on the site. If a customer is not satisfied with a purchase, they can return it for a full refund. Coming Soon - The GoodHome.com Magazine: This fall, GoodHome.com will premier its signature GoodHome.com Magazine, a portfolio of relevant and insightful editorial content created by a team of some of the best-known names in the home decorating industry. Whether looking for decorating ideas, instruction on how to do-it-yourself, or curious about trends for the next season, the GoodHome.com Magazine will put it all in one place. The editorial will be integrated throughout the site to offer additional tips and advice when selecting products.