Sleepy's Expands Partnership with Toys for Tots for 2008

Furniture World Magazine

Sleepy’s, the Mattress Professionals, a family-owned east coast mattress company, has partnered up with the Marine Toys for Tots Foundation in their tradition of providing underprivileged children with gifts this holiday season. In an effort to expand their contribution over previous years, nearly all of Sleepy’s 700 showrooms will serve as conveniently located drop-off stations to the surrounding communities. Sleepy’s stores will also be accepting cash donations, which will be used by the Toys for Tots Foundation to purchase and distribute age-appropriate gifts to children in need. Throughout Sleepy’s history with Toys for Tots, the company has opened donation opportunities to their corporate employees and select showrooms. The 2008 holiday season will be the first time their efforts will be this widespread, including each participating Sleepy’s showroom accepting monetary donations. “Our goal is to make sure every needy child receives a toy for Christmas,” says Major Bill Grein, USMC (Ret), Vice President of Marketing for the Marine Toys for Tots Foundation. “With over 13 million children living in poverty, cash donations help us meet the growing need to deliver age and gender appropriate gifts to all children. We couldn’t do that without the tremendous help of corporate partners like Sleepy’s and individual volunteers and donors.” Toys for Tots collection bins will also be placed in each of Sleepy’s five distribution centers, providing all corporate employees the opportunity to donate. “Sleepy’s is always looking for opportunities to expand our efforts to aid worthy causes, especially around the holidays when need is strongly felt,” says Sleepy’s Executive Vice President of Sales, Mike Bookbinder. “We’re excited for this company-wide effort with Toys for Tots, and look forward to bringing joy to so many this holiday season.” About The Marine Toys For Tots Foundation: The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps Reserve to provide fundraising and other necessary support for their annual Toys for Tots Program. Now in its 61st year, Toys for Tots provides hope and happiness to economically disadvantaged children through the gift of a shiny new toy during the Christmas holiday season. Their gifts offer these children recognition, confidence and a positive memory they will cherish for a lifetime. Many of the gifts we provide, such as books, games and sports equipment, make a significant contribution to the educational, social and recreational interests of these children. In 2007, Marines distributed gifts to 7.5 million children in over 600 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public and is supported by corporate sponsorships. For more information, visit www.toysfortots.org. About Sleepy’s: Sleepy’s, the Mattress Professionals is a family-owned company that has grown from a single Brooklyn location to nearly 700 stores in 50 years. Owing much of their success to the communities that surround their showrooms and distribution centers, the Sleepy’s family has been known to give back through participation in holiday food drives, coat and toy drives, partnering with the Salvation Army, United Way, organizations against domestic violence, and various local drama, music, and sporting events. Now through December 16th, Toys for Tots drop boxes will be set up in most Sleepy’s stores from Vermont to Virginia. For more information visit www.sleepys.com