C&F Enterprises, Inc. Leases Building C Showroom At World Market Center

Furniture World Magazine

World Market Center announced that C&F Enterprises, Inc. leased a 10,540-square-foot showroom in Building C at World Market Center Las Vegas. C&F Enterprises is one of the leading designers and producers of giftware, decorative accessories, quilted bedding and needlework, everyday linens and holiday merchandise. The permanent showroom, C-599, will open in the fall of 2009 and will showcase the C & F line, Gallerie II, and licensed lines such as April Cornell and Colonial Williamsburg. In the interim, C&F will exhibit in temporary space for the Winter 2009 Las Vegas Market in February, according to Jimmy Fang, executive vice president of the Newport News, Va.-based company, who said the Las Vegas showroom will be his company’s first corporate showroom in the western half of the United States. Fang said the attraction of the growing gift segment in Las Vegas along with the adjoining home furnishing showrooms was a strong attraction to his company. “Obviously the current economic conditions makes business challenging. Under normal circumstances, we’d grow our business by adding some customers while growing with our existing customers. In this difficult economy, we need to reach new customers to maintain and grow our business. We’ve had many requests from customers that no longer attend other shows, asking us to open a Las Vegas Showroom” This seemed like an ideal time for us to expand into the Las Vegas Market and we’re doing it in a big way. This will be our 2nd largest showroom and gives us an opportunity to show our entire line to stores in the western US, many of whom have never had a chance to see our entire line.” Fang added, “Las Vegas is a destination for not just the western half of the U.S. but the entire United States and the rest of the world. They get a lot of international buyers there. We expect the Las Vegas Market to be successful because people are excited to go to Las Vegas, not just for the Market, but for the city itself.” C&F Enterprises sells to higher-end retailers, including better department stores, small gift stores and catalogs. “We certainly expect to broaden our customer base with this new showroom,” Fang said. About World Market Center Las Vegas: World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex in Las Vegas. With the opening of Building C, World Market Center now stands at more than five million square feet of space, exceeding the size of any trade merchandise mart in the United States. When fully built, at $3 billion, 12 million square feet and 8 buildings, World Market Center will be the largest trade show complex in the world. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textile and related segments, as well as the Las Vegas Design Center (LVDC), open year-round. The Winter 2009 Las Vegas Market is scheduled for Feb. 9 - 13, 2009 at World Market Center Las Vegas. Attendees can register and reserve discounted rooms online now at www.LasVegasMarket.com.