Capel Rugs To Introduce Value Priced Chobi Reproductions In Atlanta

Furniture World Magazine

Capel Rugs announced that it will unveil its Classic Chobi collection at the Atlanta International Home Furnishings Market, Jan. 7-12. Capel is the first rug manufacturer to offer machine made duplicates of high quality Chobi hand knots from Afghanistan and Pakistan. Classic Chobi's outstanding quality and value is thanks to a new unique solution dye system, where polyester blend yarn is designed to replicate wool. The Atlanta debut also includes an eclectic collection of new, soft modern looks being added to Capel's stable of traditional offerings. Executives say they are responding to a growing trend in the market. "We've seen a lot of interest in the transitional category this winter, signifying the growing appeal of the urban lifestyle across the country," said Allen Robertson, Capel's Vice President of Sales. "Not only are more consumers trending toward value, they are streamlining their lifestyle and matching it with simple and minimalist looks." New soft modern collections include Urban Chic as well as new design offerings in the Tempo collection, which has been named by the National Rug Council as a "Best Buy" for style and quality. Tribal designs abound with the new Cheyenne collection that reveals a clean styling that is both simple and dramatic. Another collection, Palm Grove, is already a hot seller and is gaining popularity for its trendy herringbone design and indoor-outdoor versatility. Palm Grove exemplifies a young modern look that is popular with fashion-forward boutique retailers. The Capel showroom, located at Merchandise Mart, Space 6F2, will display a broad selection from Capel's extensive program, including popular licensee collections, the Capel Braids - American Originals™ line, the Capel Anywhere™ line of indoor-outdoor floor coverings and much more. Capel's Market Offerings www.capelrugs.com. New Collection CLASSIC CHOBI Delicate floral symmetry is arranged in classic muted colors to create these elegant classics. Gold filigree vines and repeating border add order and refined detail. Available in Mahal and Ushak patterns and seven colorways: grenadier red, champagne, oxford brown, bittersweet, spa blue, antique brass and bronze. Its backing material makes it easy to package and large rugs can be shipped via UPS by folding. A 5'3" x 7'6" rug retails for $399. New Patterns TEMPO Voted "Best Buy" by the National Rug Council, Tempo is well established as one of Capel's most popular collections. With its muted color palette and strong transitional influence, this collection is an ideal fit for the contemporary setting. Tempo is hand tufted in India of 100% pure New Zealand wool and is now available in the three new colorways of bullion, pewter and ash. A 5' x 8' rug retails for $629. New Collection URBAN CHIC A modern, eclectic collection, Urban Chic is the latest answer from Capel for loft-style rugs in a variety of contemporary interpretations. Choose from a cream-colored safari print, ivory/taupe swirls or a soothing tile pattern in pewter or charcoal. A 5'3" x 7'6" rug retails for $319. New Designs CHEYENNE The flat woven kelims of this collection feature vibrant, earth tones patterned in tribal prints reminiscent of ancient beading and artwork. Made in India of 100% wool, Cheyenne is available in four distinctly patterned colorways: ivory, suede, camel and multi. A 5' x 8' rug retails for $449. New Collection PALM GROVE The most recent addition to the Capel Anywhere™ line of indoor-outdoor floor coverings, Palm Grove received rave reviews among dealers who have already previewed it. Easy to care for and stylish, this monochromatic collection features a sisal-like weave that adds textural interest to complement a natural outdoor setting. Designs are also well-suited for kitchens and other high-traffic areas indoors. A 5'3" x 7'6" rug retails for $199.