Pro Bowl Starter Vince Wilfork Completes TV Ads For Bob's Discount Furniture

Furniture World Magazine

Bob's Discount Furniture, the 2008 Furniture Retailer of the Year with stores in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island, announced that it just completed filming a series of new television commercials featuring New England Patriots defensive tackle Vince Wilfork. The series of three-thirty second television commercials will start to run on television and cable stations during the week of December 29, 2008 throughout the Northeast. The new Bob's Discount Furniture television commercials featuring Vince Wilfork, his wife Bianca, their son and daughter, were produced by the Bob's Discount Furniture in-house production team. The three television spots capture Vince and Bianca talking about their new Bob-O-Pedic mattresses, functional living room sectional and affordable children's bedroom furniture that was recently purchased at Bob's Discount Furniture. The idea to create a series of television commercials with the Wilforks only recently developed after their visit to the Bob's Discount Furniture location in Bellingham, MA. "Bianca came into our store, selected several rooms of furniture and was so gracious about her shopping experience that she offered to help spread the word about Bob's Discount Furniture," explained Doug Robinson, manager, Bob's Discount Furniture, Bellingham, MA. "I found Vince and Bianca to be wonderful people and really down to earth." "It wasn't overwhelming like other stores I've been in before, and the people were very helpful," said Bianca Wilfork describing her furniture shopping experience. As a happy customer, Vince Wilfork concludes in the commercials, "We'll probably be making a few more trips out there." Wilfork joined the New England Patriots football team in 2004 and has played in 61 games with 51 starts. In 2007, Wilfork earned his first career Pro Bowl selection and was named to the Associated Press All-Pro Second Team. He is an active member of the Mass Mentoring Partnership, a group dedicated to supporting mentoring in Massachusetts and also served as the honorary ringmaster for the Big Apple Circus in 2007 in a fundraising performance to benefit the Hole in the Wall Gang Camp. About Bob's Discount Furniture: Named the 2008 Furniture Retailer of the Year with 31 stores located throughout Connecticut, Massachusetts, Maine, New Jersey, New Hampshire, New York and Rhode Island, Bob's Discount Furniture has built strong brand awareness and customer loyalty through its unique shopping environment, customer service commitment and everyday low prices. First-time visitors are pleasantly surprised by the comfortable atmosphere and vast selection of quality furniture that surpasses their "discount" expectations. As a part of the overall shopping experience, many of the locations have complimentary cafés featuring gourmet coffee, fresh baked cookies and candy, while other locations offer home theater and video arcade entertainment. Known for their unique style of television and radio advertising, Bob Kaufman, president, and Cathy Poulin, public relations director, have been inviting customers for more than a decade to visit their nearest Bob's Discount Furniture store. For more information, visit www.mybobs.com. About Bob's Discount Furniture Charitable Foundation Through the Bob's Discount Furniture Charitable Foundation and its many charitable contributions and sponsorships, Bob Kaufman, Cathy Poulin and all of Bob's Discount Furniture employees support hundreds of nonprofit organizations. Among the many supported charities are Nutmeg Big Brothers Big Sisters, American Cancer Society, March of Dimes, Salvation Army, Marshall House Youth and Family Emergency Shelter, National Conference for Community Justice, American Red Cross and Connecticut Children's Medical Center. In March 2006, Poulin participated in the "Dance for a Cause" competition in Hartford, CT to raise money and awareness for the National Pajama Program and Lil' Iguana's Children's Safety Foundation. Poulin was also awarded Woman of the Year for 2006 by the Leukemia and Lymphoma Society. In April 2008, Kaufman was presented with the prestigious 2008 Biomedical Achievement Award from the American Red Cross as the "Bob Squad" was recognized for collecting over 20,000 units of blood during its 11 years of promoting blood drives. Other recipient organizations include Have a Heart Children's Cancer Society, New York; Open Pantry Community Services, Massachusetts; J. Arthur Trudeau Memorial Center, Rhode Island; Family Intervention Services, New Jersey; Manchester Partners in Health, New Hampshire; and the Opportunity Farm, Maine. For more information about the foundation and Bob's Discount Furniture, visit www.mybobs.com/charity.