Furniture Buying Index Up Two More Points

Furniture World Magazine

The Furniture Buying Index rose another two points this month to a reading of 58. This is the second consecutive month the Index has risen two points. Britt Beemer, Chairman of America’s Research Group, said, “Consumers are feeling somewhat better about the economy which is causing the Index to inch forward to a reading of 58.” “Consumers are looking forward to a new year with a new President and new ideas,” Beemer commented. “This slight improvement in the Index is a result,” he concluded. The Furniture Buying Index is compiled each month by America=s Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index=s mark signifies what percent of the benchmark 80% actually have a particular item in mind. Britt Beemer is chairman of America=s Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.