Producer of Furniture Radio & TV Commercials Selected to Produce NFL Superbowl Videos

Furniture World Magazine

ACA (Advertising Concepts of America) has been selected for the third year in a row to produce the NFL Player-Of-The-Year Awards video presentations for the Superbowl weekend festivities. Shown to hundreds of VIPs and celebrities during the official NFL dinner, the videos include action-packed highlights of the past NFL season and individual highlights for those receiving Player of the Year recognition. Among the winners honored with a video feature were Peyton Manning, James Harrison, Adrian Peterson and Jason Witten. In all, ACA produced 16 NFL videos last year. “ACA is a welcome haven of creativity and professionalism. The proof is the numerous attendees commenting on the quality and impact, and high production value of the videos,” said Martin Lerch, Vice President of NFL Alumni. He said the Super Bowl eve gala event is their largest single annual fundraiser. “The ACA team rose to the challenge magnificently, interfacing with NFL Films and assorted vendors and partners,” Lerch said. “Most people know us for our furniture and auto commercials. Working with the NFL each year allows us to showcase the depth of talent we have here at ACA. We appreciate the opportunity to shine on a national stage,” said Bob Lietz, President of ACA. ACA is the nation’s largest producer of radio and television commercials in the furniture industry. Established in 1972, ACA provides creative production and post-production services for home furnishings and automotive retailers, as well as a variety of consumer product companies.