Iowa Furniture Store Awards Free Furniture after Receiving Two Inches of Snowfall at Regional Airport

Furniture World Magazine

Cold weather is sweeping across the nation. But despite the frigid temperatures, Cedar Falls, Iowa residents who purchased furniture from Simpson Furniture between December 26 and December 31, have something to cheer about. The Cedar Falls-area furniture store ran a conditional weather rebate promotion that offered customers who made qualified purchases the chance to receive their furniture for free if it snowed two inches or more at the Waterloo Regional Airport on January 14. Thanks to the snowfall the airport recorded on January 14, more than 100 customers received total rebates on their furniture, totaling over $120,000. “We were looking for an exciting way to not only increase our sales and awareness during a slow economy but to give our customers something to get excited about,” said Dale Emmert, President of Simpson Furniture. “By offering the chance to win free furniture, we offered our customers an incentive to shop with us. Now that we have had more than 2 inches of snowfall, everyone is buzzing. This is like a belated Christmas gift for our customers – it’s exciting for all of us.” Dallas-based SCA Promotions handled the promotional risk coverage of the promotion and has issued a check directly to Simpson Furniture, covering all the rebated purchases. “Our conditional rebate promotions are fun, unique, and attention-grabbing for our customers,” said Tanya Mathis, Marketing Director of SCA Promotions. “Businesses looking to gain market share and impact their bottom line should look into a conditional weather rebate or sports rebate promotion that is based on a specified event such as the home team winning the championship. SCA’s fixed fee program allows businesses to have a fixed budget and know their cost in advance – to the penny – and if the event occurs, SCA pays for all of the rebated purchases.” About Simpson Furniture: Founded in 1946, Simpson Furniture is the largest and most popular home furnishings supplier in Cedar Falls, Iowa. Known as the store that treats you like family, customers can visit one of their two stores in the Cedar Valley for quality furniture, flooring, and mattresses. About SCA Promotions: Dallas-based SCA Promotions (www.scapromotions.com) is the world's leading provider of promotional risk coverage for contests, games and events. Founded in 1986, the company has covered billions of dollars and paid out over $160 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet and sports promotions. SCA has offices in Dallas, London, Munich and Calgary, with affiliate partners across the globe. For more information, contact Tanya Mathis at 214-860-3700 or tanya.mathis@scapromo.com. To view a media story on the promotion, visit http://www.youtube.com/watch?v=PzIOP1_adW0