Darvin Furniture Expands Product Showroom With New Website

Furniture World Magazine

Darvin Furniture, the largest furniture store in the Chicago area and the 84th largest home furnishings retailer in the U.S., announced the launch of their new website, www.darvin.com. The site went live in November and was developed in partnership with FurnitureDealer.net, the leading provider of websites and Internet marketing services for the home furnishings industry. Darvin developed and managed its previous website in-house. “We originally approached FurnitureDealer.net for help expanding the product information on our website,” said Bill Bright, Darvin’s General Manager. “After learning more about their capabilities we decided to outsource our internet marketing to them.” FurnitureDealer.net developed and locally search engine optimized the new site within eight weeks. Darvin has seen an immediate increase in site traffic and store leads that originate online. Darvin’s managers assign these leads to in-store sales associates and track outcomes using the sites’ administrative tools. The website was designed around Darvin’s strengths, emphasizing its unique services and inventory while expanding the store’s huge showroom with detailed information and digital images of nearly 10,000 products from 77 manufacturers. Website users can narrow their search to see only items on display in the store. About Darvin Furniture – Darvin Furniture is the largest furniture store in Chicagoland and the 84th largest furniture retailer in the U.S. A destination located on 11 acres in Orland Park, IL, the showroom has over 130,000 square feet of floor space displaying quality furniture from famous brands. Darvin offers same day delivery, free design services and guaranteed lowest prices. For more information, visit www.darvin.com. About FurnitureDealer.net – With 40 clients including 15 of the 150 largest independent furniture retailers in North America, FurnitureDealer.net is the premiere Click-to-Store™ expert in the home furnishings industry, helping retailers and manufacturers implement successful multi-channel growth strategies that convert online furniture shoppers into local in-store buyers. FurnitureDealer.net provides world class websites with detailed product catalogs, product content management, search engine optimization, email marketing, sales training and channel integration consulting. For more information, visit www.furnituredealer.net.