Californa House announced the introduction of a complete line of home entertainment furniture guaranteed to fit consumers' rooms and equipment, all in one easy to use package. Starting with a clean slate, California House designed five all new collections of Home Entertainment furniture they say is extremely easy to configure, encompass the entire spectrum of television sizes and components, and be cost competitive in the marketplace.
”We accomplished exactly what we set out to do,” said David Start, VP of California House. “Given today’s economic reality, providing the retailer with a diverse product line that can be used to its full potential with minimal investment is paramount. Our new line of Home Entertainment suites allows retailers to fine-tune the size of the furniture to fit their customer’s needs.”
Utilizing the latest state-of-the-art design software, California House developed the new Home Entertainment collections after months of research and careful planning.
“The consumer doesn’t necessarily know what they want or what is available,” explains Steven Start, president of California House. “We have created a system of easy to follow steps to find the correct unit for the room and components. Our television consoles range from 40” to 96” in two inch increments, giving total flexibility in matching furniture with equipment.”
The five new collections utilize the most common moldings found in today’s homes and vary from clean and transitional to traditional styling. All collections are offered in an assortment of wood species (Oak, Maple, Cherry, Walnut, and Mahogany), over 25 unique finishes, and are crafted from solid hardwood and furniture grade hardwood-plywood veneers. In addition, California House will custom stain-match if a customer needs to coordinate with an existing room.
Features found throughout the line are truly Pro-Level, such as Audio-Angled speaker box and Sub-Woofer placement options and ventilated component shelving.
“We know this seems to be a less than ideal time to release a new program given the state of the economy, but it makes sense for us. Families are staying home more for movie night, and the retailer needs something to offer the customer that is unique and personal to get them excited about buying. Everyone on the block seems to be using the one-size-fits-all approach, and our Home Entertainment line-up is different. Our program is better because we let smart and forward-thinking retailers easily match families with the right product,” explains Start.
California House is beginning to set distribution for the new line. For more information, contact David Start at 1-800-251-3597.
California House manufactures furniture exclusively for rooms that bring the family together and entertain. Since 1953, they have been crafting made-to-order furniture in Sacramento, California.